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Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)
Manage episode 417000628 series 2921256
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com
Topics discussed in this episode:
- Why attribution is crucial for business leaders and executives in making informed marketing decisions
- How a click-based, first-party data model provides a "single source of truth."
- The different attribution models, including multi-touch and single-touch models, and their impact on decision-making
- What different attribution models reveal about the customer journey.
- Common misconceptions about attribution, including the impact of third-party cookies and the significance of impression data
- Future developments in attribution solutions, such as integration with Customer Data Platforms (CDPs)
Links & Resources
Website: https://www.attributionapp.com/
Shopify App Store: https://apps.shopify.com/attribution
LinkedIn: https://www.linkedin.com/company/attribution/
X/Twitter: https://twitter.com/attributionapp
Get access to more free resources by visiting the podcast episode page at
t.ly/yYvEW
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Founder's Sidekick Program - Discover the private business support solution for entrepreneurs to start or grow an online business. Visit ecommercecoffeebreak.com/start to get started.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
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Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)
Grow Your Store - The Ecommerce Coffee Break, a Podcast for Shopify Sellers and DTC Brands
Manage episode 417000628 series 2921256
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com
Topics discussed in this episode:
- Why attribution is crucial for business leaders and executives in making informed marketing decisions
- How a click-based, first-party data model provides a "single source of truth."
- The different attribution models, including multi-touch and single-touch models, and their impact on decision-making
- What different attribution models reveal about the customer journey.
- Common misconceptions about attribution, including the impact of third-party cookies and the significance of impression data
- Future developments in attribution solutions, such as integration with Customer Data Platforms (CDPs)
Links & Resources
Website: https://www.attributionapp.com/
Shopify App Store: https://apps.shopify.com/attribution
LinkedIn: https://www.linkedin.com/company/attribution/
X/Twitter: https://twitter.com/attributionapp
Get access to more free resources by visiting the podcast episode page at
t.ly/yYvEW
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Founder's Sidekick Program - Discover the private business support solution for entrepreneurs to start or grow an online business. Visit ecommercecoffeebreak.com/start to get started.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
343 에피소드
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