Authenticity & Unique Voice in Social Media for Lawyers with Karlyn Ankrom

Grow Your Law Firm

Welcome to episode 240 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karlyn Ankrom, the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a variety of brick and mortar businesses who were decidedly social allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week What you’ll learn about in this episode:

1. Importance of Authenticity:

• Outsourcing social media can be effective if there is a strong partnership where the marketer understands the client's voice.
• Authenticity in content helps build trust and resonates more with the audience.

2. Educational and Engaging Content:

• Providing valuable information, like tips or common mistakes, engages potential clients better than direct advertising.
• Content that educates while engaging can enhance the audience's understanding and connection with the brand.

3. Targeting Audiences:

• Understanding where your audience spends time online (e.g., TikTok for younger audiences, LinkedIn for professionals) is crucial.
• Tailoring content to fit the platform and audience ensures better reach and engagement.

4. Use of Video Content:

• Short-form videos, like Instagram Reels, are effective for engagement and reaching a broader audience.
• Utilizing b-roll content with caption overlays can be a simple yet impactful way to connect with viewers.

5. Fun and Experimentation in Social Media:

• Incorporating fun and experimentation into social media strategies can lead to better engagement.
• Reducing stress around content creation and embracing a more relaxed approach can improve results.

Resources: ohsnapsocial.com/resources Facebook: https://www.facebook.com/ohsnapsocial/ LinkedIn: https://www.linkedin.com/in/karlynankrom/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind