Why Podcasts Are So Effective At Growing Businesses | Tom Hunt

Grow With Evelyn: Monetize Your Personal & Professional Development Journey

Growth Goodie Bag: https://digitalofferbuilders.com/grow-with-evelyn-goodie-box
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Tom Hunt on Dragon’s Den:
https://www.youtube.com/watch?v=WZ5AFwMIffY&pp=ygUUZHJhZ29ucyBkZW4gbWVnZ2luZ3M%3D
This search string in Google can be used to find application pages for podcasts:

• "{keyword}" inurl:podcast "guest application" -inurl:template -intitle:template
• For example: “marketing" inurl:podcast "guest application" -inurl:template -intitle:template

Welcome to another episode of Grow with Evelyn. Joining me today is Tom Hunt, Founder and CEO of Fame, a leading podcast production agency that incubates, nurtures, and scales some of the most profitable podcasts. Tom shares his journey from appearing on Dragon's Den to founding Fame and provides insights into his experience of managing and scaling over 100 podcasts. He talks about the benefits of podcasting, the importance of positioning and relationships, and offers practical tips for podcast management.

We also cover topics like outsourcing, podcast promotion, and finding podcasts to pitch to. Tom shares valuable lessons for starting a podcast and emphasizes the importance of consistency in quality, perseverance, and retention of your core audience. If you're interested in podcasting and want practical advice on how to start your podcast, you can’t afford to miss this conversation.

Tom Hunt is the Founder and CEO of Fame, a leading B2B podcasting company. With over seven years of experience in online marketing, Tom has established himself as an expert in content-driven business growth, particularly through podcasts. Tom is also the host of the brutally transparent entrepreneurial podcast "Confessions of a B2B Entrepreneur," where he shares insights on B2B entrepreneurship and the power of content creation.

As the founder of Fame and bCast, Tom dedicates his time to helping B2B businesses scale through high-quality podcasts. Additionally, he runs SaaS Marketer, one of the largest SaaS marketing communities globally, and is a sought-after speaker on SaaS marketing and content creation. Tom is also recognized as a leading voice on LinkedIn, where he has built a significant following through consistent, engaging content. As a LinkedIn Top Thought Leadership Voice, Tom regularly shares his experiences and insights, reinforcing his authority and credibility in the business and marketing space.

Tom’s extensive experience and innovative approach make him a leading figure in the field of B2B marketing. His expertise in content creation and B2B marketing strategies positions him as an authority on how businesses can leverage media to achieve growth and recognition. His innovative approach and dedication to high-quality content have helped numerous B2B companies grow and succeed in the digital landscape.

Chapters:

• 00:55 - Introduction and Tom's journey to founding Fame
• 06:27 - The benefits of podcasting and demonstrating authenticity
• 13:30 - Positioning the podcast and attracting the right audience
• 21:18 - The value of building relationships with guests and leveraging networks
• 24:44 - Outsourcing, building a global team, and podcast management strategies
• 36:12 - Critical elements of podcast promotion and distribution
• 41:12 - Reaching your ideal podcast audience
• 46:12 - Becoming a perfect podcast guest
• 50:14 - Finding the right podcasts to pitch to
• 53:44 - Top three lessons for starting a podcast
• 55:54 - Advice for intermediate podcasters

Episode Resources:

• Tom Hunt on Fame
• Fame Website
• Evelyn Weiss on LinkedIn
• Grow With Evelyn on Instagram
• Grow With Evelyn on Apple Podcasts
• Grow With Evelyn on Spotify
• Grow With Evelyn on YouTube

Grow With Evelyn is handcrafted by our friends over at: https://fame.so