164 | How to Double Your Podcast Audience in 1 Month, With Lauren Passell

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Don’t underestimate the power of your enthusiasm for podcasting. That could be the most foundational element that sets you apart from everyone else, giving you the ability to be consistent and innovative in growing your show.

However, if you’re listening to this podcast, you’re most likely a podcaster, and you know burnout is a real thing. So how do we maintain enthusiasm, and how do we creatively ensure we are being strategic about the growth of our show?

On today’s episode, we have invited the remarkable Lauren Passell.

She is the founder of Tink Media, a podcast growth company, and has been able to double a podcast’s audience by more than double in just one month. Yes, one month.

Lauren is a creative professional who has used her passion and enthusiasm for podcasting as the basis of her marketing strategies to help others grow their show by insane amounts. She has joined us for this episode to share the exercise that catapulted her passion for podcasting, as well as how you can channel your passion for podcasting for longevity.

She is also here to share the details of how she doubled an audience in one month with practical steps you can use today!

If you are in the business of wanting to grow your podcast and keep that initial passion and enthusiasm burning, this episode is for you.

Tune in to hear new and practical tips on how to grow your show and get inspired by Lauren Passell!

Topics discussed in this episode:

• The inception of Lauren’s podcast growth company
• How she helped one of her favorite podcasters grow their show by 160%
• Should you go to social media to find new listeners?
• Applying to be featured on popular platforms like Apple, Stitcher, and Spotify
• Using analytics to strategically promote yourself in certain countries
• How to sign up for podcast newsletters and their benefits
• Setting up podcast play dates
• Using data to promo swap from Apple or Rephonic
• How your enthusiasm and optimism go a long way in growing your show
• A challenge for you!

Head to Tink Media’s website here to connect with Lauren Passell.

If you haven’t already, as mentioned in this episode, head to rephonic.com for resources on how to promo swap!

Apply to get your show featured on the podcast apps:

• Apple Podcasts
• Sirius/Pandora
• Amazon Music
• Note: since publishing this episode, Spotify has made their promo link inaccessible.

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