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IAB Europe Special: Programmatic & Sustainability - with Dimitris Beis
Manage episode 424509702 series 3415080
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In this joint episode with IAB Europe, we talk to Data Analyst and Sustainability Manager from IAB Dimitris Beis.
We know just how much of digitals emissions are in the Scope3, but how much of that is tied to programmatic? And how can policy and behavioural changes effect how much energy digital media needs.
Dimitris and go through and discuss his excellent article Connecting the Dots where he explains Cedara's new report on the total GHG footprint of adtech platforms across the ecosystem.
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Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
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