3 Keys to Raising Your Rates Without Making Your Audience Flinch

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Jaclyn Mellone, Online Marketing Strategy for Freelancers, Experts, Personal Brands, Entrepreneurs, and Consultants, Jaclyn Mellone, Online Marketing Strategy for Freelancers, and Personal Brands에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jaclyn Mellone, Online Marketing Strategy for Freelancers, Experts, Personal Brands, Entrepreneurs, and Consultants, Jaclyn Mellone, Online Marketing Strategy for Freelancers, and Personal Brands 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 21:53

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Episode #191. If you’ve ever thought, 'No way would my clients pay more for this offer. How can I possibly raise rates? I don’t know anyone who would pay double what I’m charging' ... this one is for you! For many business owners out there, it’s true. Their audience won’t pay more. The easy thing to do is to accept that as truth and keep your prices low.

But don’t give up hope! It is possible to raise your rates without making your audience flinch. In this episode, you’ll learn where to turn when your audience won’t pay more, how your audience might need to change, and the actionable strategies to get you to a better income-building place.

In This Episode You’ll Learn:

What to do when your audience won’t pay raised rates
My favorite way to get in front of an audience willing to pay more
How your brand invites your audience to pay higher rates
Why the psychographics of your audience make a huge difference
When raising your rates slowly might be the right choice

Favorite Quotes

“You have to present yourself in a room where people won’t flinch at your prices. You need to put yourself in the metaphorical Whole Foods.”

“You have to be the person who's going to show up with the energy that doesn't make people flinch at your raised rates. You need to have that energy, confidence, and certainty that you’ve got this to help your audience buy into that trust.”

“You can only grow as big as your beliefs, so if your brain is like ‘Oh, whoa, no one's ever gonna pay this ridiculous amount of money,’ then let's get your brain on board.”
Discussed on the Show:

Go-to Gal Episode on Visibility with Beth Nydick - https://jaclynmellone.com/creating-your-own-opportunities-for-success-with-beth-nydick/

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