Shamini Rajarethnam | CEO of Rationale

Glow Journal

In episode 131 of the Glow Journal podcast, host Gemma Dimond talks to the CEO of Rationale, Shamini Rajarethnam.

Despite Rationale having been founded in 1992, Shamini and I agreed that it does still feel like an insider’s brand to an extent. Those of you have heard of Rationale likely first heard of it in 2011 and beyond, which is not a coincidence as this is when Shamini was brought on as the brand’s Marketing & Digital Coordinator. By September 2014, Shamini was Rationale’s General Manager, and by 2017 she was CEO.

I’d met Shamini before and I just think she’s amazing, but I took SO much from this conversation- there’s obviously some gold in here given she’s a young female CEO so you can imagine the unique obstacles that alone has presented, but also on that really fine balance between keeping a 32 year old brand true to its DNA but also ensuring it feels current and modern.

In this conversation, Shamini shares her thoughts on the intersection between AI and wellbeing, the question she asks in every job interview, and why she’s still not entirely sure she understands the plot of Pretty Woman.

Read more at glowjournal.com

Follow Rationale on Instagram @rationale.

Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [e-mail]

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