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Ep.31 - Contest Strategy Unpacked: Tips for Effective Contest Planning and Execution
Manage episode 417064254 series 3523176
Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Contest Strategy Unpacked: Tips for Effective Contest Planning and Execution.
In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into a lively discussion about the ins and outs of running contests for your business.
With a focus on understanding the nuances and potential pitfalls of contests, they explore the importance of aligning the prize, audience, and purpose of the contest, as well as the need for clear terms and conditions.
Throughout their conversation, they share valuable insights and practical tips for using contests effectively as a marketing tool.
Tune in to gain fresh perspectives and practical strategies for creating successful contests in your marketing efforts.
03:57 Marketing promos need meaningful, brand-connected engagement.
07:48 Prize must be valuable to target audience.
11:55 Importance of promoting contest for new leads.
13:39 Using paid content may attract wrong audience.
18:36 Filter and nurture leads for successful sales.
21:19 Agreement on prize terms and conditions, validation important.
25:37 Know your audience, purpose, outcome, and alignment.
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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