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Vulnerability in Business Development and Sales: Why Authenticity Beats Scripts Every Time - Ep.99
Manage episode 505453385 series 3523176
Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Vulnerability in Business Development and Sales: Why Authenticity Beats Scripts Every Time - Ep.99
In this insightful conversation with business development expert James Slade, discover why showing vulnerability might be your strongest business asset. James shares his journey from selling gym memberships to advising Formula One engineers, revealing the psychology behind successful sales conversations.
Learn why most sales scripts fail, how asking the right questions transforms prospects into evangelists and the crucial difference between immediate pain points versus future problems. James also breaks down his recent client successes, from helping veterinary equipment inventors find successors to validating a revolutionary sports league concept.
Whether you're in marketing, sales, or running your own business, this episode delivers actionable insights on building genuine connections and avoiding the unforgivable mistake most salespeople make.
Chapters
02:08 James' Journey from Corporate to Independent
05:08 Learning Different Markets in Automotive
09:06 Marketing vs Business Development
10:53 The Power of Curiosity in Sales
13:08 Vulnerability Builds Trust in Business
15:42 The Doctor Approach to Consultative Selling
21:11 The Nail vs Pebble: Selling to Pain Points
24:00 Creating Urgency vs Building Awareness
26:54 Smart Marketing: Right Audience, Right Mindset
31:40 Client Case: Veterinary Equipment Legacy
34:44 Client Case: Growing a Technology Cluster
36:53 Client Case: Sports League Feasibility Study
42:08 Leadership is a Different Job
47:20 The Unforgivable Sales Mistake: Not Listening
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast
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