Building Meaningful Corporate-Charity Relationships with Caroline Sinclair of Ronald McDonald House Ep. 97

Giraffes Don't Eat Steak - for curious marketers who zig when others zag!

Building Meaningful Corporate-Charity Relationships with Caroline Sinclair of Ronald McDonald House Ep. 97

Discover how charities and businesses can create meaningful partnerships that benefit everyone. In this episode of Giraffes Don't Eat Steak, Caroline Sinclair from Ronald McDonald House Charities UK shares insights on building effective corporate partnerships despite economic challenges.
Learn how Ronald McDonald House provides crucial free accommodation for families with children in hospitals across the UK and globally. Caroline reveals the surprising ways businesses can support charities beyond traditional volunteering, creating valuable experiences that strengthen company culture and employee satisfaction.
From collaborative fundraising events to product donations, discover how to form partnerships that create real impact. Caroline also shares practical advice for charities looking to communicate their needs effectively and for businesses seeking meaningful ways to give back.
00:00 Introduction to Caroline Sinclair
03:03 Building relationships with businesses
06:08 What Ronald McDonald House Charities do
08:16 What makes a good corporate partner
12:17 Company culture and charity involvement
19:07 The meaningful impact of volunteering
24:25 Donations that truly help families
30:09 How to approach charity donations
32:28 Effective marketing strategies
37:09 Variety of fundraising opportunities
40:42 How to get involved with RMHC UK
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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