Why Hospitality Needs Human Connection: Insights from Anne-Sophie Baret

Getting to Aha! with Darshan Mehta

Darshan Mehta celebrates the 100th episode of Getting to Aha! Be welcoming Anne-Sophie Baret, Head of Product and Trade Marketing at Club Med. Together, they explore how the iconic brand has thrived for 75 years by prioritising meaningful travel experiences and human connection. From the rise of wellness and solo social travel to trends like astrotourism, Anne-Sophie shares powerful insights for marketers and hospitality leaders looking to innovate while staying true to timeless values.
Anne-Sophie Baret is Head of Product Marketing & Trade Marketing at Club Med, with over 15 years of experience in hospitality marketing. She leads 360° strategies that drive innovation, guest satisfaction, and global brand growth, most notably with projects like Club Med Michès and Québec. Anne-Sophie is also the founder of Sagesse, a wellness consultancy empowering organisations through emotional intelligence and authentic leadership. Her work blends strategic vision with heartfelt purpose to create experiences that truly resonate with people worldwide.
KEY TAKEAWAYS
👉 Anne-Sophie reframes hospitality as a platform for self-discovery and connection. She explains how Club Med shifted from service-based to experience-based offerings, like communal dining and cultural programs, to meet modern travellers’ desire for authenticity and emotional resonance.
👉 She also highlights the power of simplicity, sharing how a low-cost sunset ritual became one of Club Med’s most beloved experiences. She encourages brands to prioritise authentic, participatory moments over elaborate entertainment or tech-heavy solutions.
👉 Anne-Sophie shows how frontline insights can drive powerful innovation. A casual spa conversation during quarantine, sparked Club Med’s successful WellnessFusion programme, proving that listening to employees and customers can uncover transformative ideas.
👉 Anne-Sophie champions building community through shared brand experiences. She explains how Club Med fosters organic, post-stay communities via common-interest activities and social media engagement, offering a deeper, more enduring loyalty model than points-based programmes.
Listen Now!
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Anne-Sophie Baret on LinkedIn - https://www.linkedin.com/in/anne-sophie-baret/
Club Med Website - https://www.clubmed.us/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

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