[Greatest Hits] Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures

Getting to Aha! with Darshan Mehta

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations.
With extensive experience in healthcare marketing and innovation, Gitesh is currently working with Nova Spark Ventures, where he helps bring new therapies to market and drives growth for emerging companies.
KEY TAKEAWAYS
👉 Gitesh emphasizes the importance of experiential learning in sales. Transitioning from marketing to sales, he learned firsthand how physicians perceive products and make decisions about patient care. This experience taught him that the answers are not merely found in corporate headquarters but through genuine interactions in the field. By understanding the physician's perspective and collecting data on patient experiences, he was able to triangulate insights that informed better strategies. This insight illustrates that hands-on experience and active listening are crucial for developing effective sales strategies in healthcare.
👉 In his approach to hiring and leadership, Gitesh looks for traits such as hunger, intellectual curiosity, and positivity. He believes that successful salespeople are often those who ask insightful questions, listen attentively, and engage in collaborative problem-solving. Gitesh also shares that assessing candidates involves open-ended questions that reveal their values and accomplishments, especially those that require teamwork and overcoming challenges. By fostering a culture of positivity and encouraging open communication, he creates an environment where insights can flourish, ultimately leading to greater success for both the team and the organization.
👉 Gitesh emphasizes the role of genuine curiosity in fostering meaningful conversations. He argues that allowing discussions to veer off their prescribed agenda can lead to unexpected insights and deeper understanding. This openness is crucial in settings where complex problems need to be addressed. By creating space for tangential dialogues, leaders can uncover issues and opportunities that may not surface within rigid structures. Gitesh shares how breaking away from strict agendas in leadership meetings at his previous company allowed team members to explore significant challenges, enabling them to generate innovative solutions collaboratively. This approach promotes a culture of inquiry and adaptability, essential for navigating the complexities of today’s business landscape.
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And connect with the host and guests here:
Darshan Mehta on LinkedIn
iResearch Website
Gitesh Dubal on LinkedIn
Nova Spark Ventures website

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Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

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