Differentiation and Authenticity in Marketing with Alex Montas of BENlabs

Getting to Aha! with Darshan Mehta

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure.

Alex Montas is a marketer with extensive experience across various channels. Alex has worked in big corporations like Verizon and Bloomberg, as well as medium to small startups like BENlabs, where he currently serves as the EVP of Marketing and Growth. After receiving an MB, Alex started in finance before becoming a product manager and finally settling on marketing. This vast real-world experience was channeled into his success at various companies, including Bloomberg Media where he reduced paid media costs by 400%, TubeBuddy where he increased revenue by 30%, and Verizon where he gained an incremental 300k subscribers. At BENlabs he helmed the rebrand, helped transform it from an agency model to an AI tech-oriented firm, and currently oversees all marketing for the company.

KEY TAKEAWAYS

👉 Build meaningful connections. Your ability to connect with someone will be what they remember, not the sales pitch.

👉 Always differentiate. You have to stand out from the rest of the crowd, and the best way to do this is to simply be yourself.

👉 When life gives you lemons, make lemonade. Making the best out of a situation is not just a rule for marketing, it’s a rule for life.

👉 Understand your audience. Insights are everything when it comes to marketing: you need to make data-driven decisions based on who you’re selling to. Success will follow.

👉 AI is the future of marketing. This groundbreaking technology allows us to do things faster and more efficiently, and it’s only just getting started. AI has the potential to revolutionize selling.

👉 Being human is a strategy for success. As machines are able to do more and more jobs, it’s up to you to do the things they can’t. Make connections. Be empathetic. Be interested.

👉 Find a niche. In any organization there will be a small project that you can set to work on. If you can join a small division and cultivate success, then bigger and bigger roles will follow.

👉 Insights are everything. If you have hard data on who your customers are, what appeals to them, and what doesn’t appeal to them, then you’re halfway to understanding how to make products that will make their lives better.

Listen Now!

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And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta

IResearch Website - https://iresearch.com

Alex Montas on Linkedin - https://www.linkedin.com/in/almontas

BENlabs Website: https://www.BENlabs.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:

• Welcome to Getting to Aha!
• Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
• The Simplicity of Leadership with Katie Anderson

If you are interested in joining Getting to Aha! as a guest, please complete this form: http://fame.so/ire-guest