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The Tool Trap: Avoid This Common Mistake as an Entrepreneur
Manage episode 429280380 series 3551022
Laura Smith에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Laura Smith 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Overthinking which tools to use in your business? You may be surprised to hear that tools actually aren't the end-all be-all for your success. This episode tackles a common pitfall many entrepreneurs face: the obsession with choosing the right tools for their business. Just like a good camera doesn't guarantee a good photo, fancy software won't ensure business success! Instead, put the emphasis on creating a strong offer and effective marketing copy. From understanding your customer’s pain points to creating a landing page that converts, this episode covers what to focus on BEFORE fine-tuning tools and software choices.
Key Topics:
- (02:50) What really matters when choosing business tools
- (06:00) Developing your product and sales strategy
- (09:15) Designing your sales page
- (12:15) Pre-launch strategies
- (15:00) Choosing the right software for your business
- (20:30) Which checkout software is best
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