S1E2 - Why You Need to Build a Customer Avatar Before You Begin Marketing

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5+ y ago 15:20

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What is a Customer Avatar? Why do you need one and how can it help you grow your business?

If your marketing needs some direction, today’s episode is for you. Stacey Kehoe, host of The Vault Podcast, dives into the topic of creating a customer avatar. She discusses how you can create your own avatar and why it is important? With 72% of brands targeting the wrong audience, she shares valuable tips to help you engage your social media audience so that you can build a community that loves your brand.

Two reasons why Customer Avatar is important

It can help to drive your content marketing strategy
To run an effective advertising campaign

Basic Information you need to create a Customer Avatar

Name
Gender
Age
Hobbies
Marital Status
Occupation/Job Title
Education Level
How do they like to learn (Read books/Attend conferences/Follow mentors)
Big challenges and pain points

Resources

Customer Avatar Sheet

Key Takeaways:

What motivates people most when they're purchasing a product or service? It's the challenge. If you can solve a problem for your prospect - hiring you is a no-brainer!
Customer Avatars helps us think of our customers as real people not a faceless demographic.
The more that you can understand the challenges your customers face, the more you are able to convert them into a customer.

The Vault Contact Information

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