049: Tara Jaye Frank on Building Bridges and Creating a Movement

Gen X Amplified with Adrion Porter

On this awesome episode of Gen X Amplified, Adrion has a great conversation with Tara Jaye Frank, leadership development expert, speaker, writer, and consultant.

During this chat, Tara walks us through her journey from writing greeting cards as part of the Hallmark Inc. team, to her current role as a leader and entrepreneurship.

We also discuss Tara's recent project of creating the #MoreThan movement, which purpose is to to facilitate deeper understanding between disconnected people.

Tara Jaye Frank is a highly sought-after speaker, thought leader, consultant, and Leadership Development expert.

As the president of TJF Career Modeling LLC, Tara helps leaders, groups, and companies define their vision and unleash human potential.

Prior to unleashing her potential and taking the leap into entrepreneurship, Tara spent 21 years at Hallmark Cards, Inc., where she was the youngest person the company's history to be promoted into executive management, and also became Hallmark’s very first African-American female vice president.

Now as an author, in 2015 Tara published her first book titled Say Yes: A Woman’s Guide to Advancing Her Professional Purpose– which was written as a tool to help emerging leaders reach their own professional higher ground..

What’s even more fascinating is Tara's latest stroke of genius and platform for greater impact, is the launch of her new project, #MoreThan, which is a healing movement that was created to facilitate deeper understanding between disconnected people. .

Key Takeaways:

• How Tara began her 21 years working at Hallmark Cards, Inc. initially as a greeting card writer
• Why Tara’s decided to shift her career trajectory at Hallmark due to a personal experience
• How Tara’s extensive leadership experience helped prepare her for her journey into entrepreneurship
• Why it’s very critical to establish a digital footprint if you’re looking build a strong brand
• How Tara allocate her business projects between speaking and consulting
• How Tara’s own frustration lead her to to launch #MoreThan movement as a counter-narrative to the world’s despair
• Why #MoreThan is also about peaking curiosity and igniting conversations to create impact
• And so much more!

Resources mentioned in this episode:

• Tara Jaye Frank’s website
• More Than: A Movement
• Tara on Linkedin
• Tara on Twitter
• Tara on Instagram
• #MoreThan on Instagram
• #MoreThan on Facebook
• #MoreThan on Twitter
• Gretchen Rubin on Gen X Amplified (Episode 021)

Tara's Personal Theme Song

• “Run the World (Girls)" by Beyonce

Thank you for listening!