9. Vix Meldrew on the influencer industry in 2020

Geekout with Matt Navarra

Vix Meldrew is a content creator and the founder of Grow & Glow, a community for creators who want to build sustainable storytelling businesses.

Vix talks to Matt Navarra and Martin SFP Bryant about how the influencer industry is evolving from simple paid endorsements to more involved forms of storytelling. She discusses making the leap from school teacher to full-time online creator, the challenges of what many people consider a glamorous life, and how she helps others to develop the kind of career she has.

How can the influencer industry become more transparent and inclusive? Vix shares her thoughts. She also discusses her relationship with Pinterest, how the platform supports her work, and her tips for how influencers can make the most to fit.

Meanwhile, Matt and Martin talk over the week’s news, share the latest tests and tools you need to know about, and Martin extols the virtues of a 4G-enabled iPad when traveling.

Geekout with Matt Navarra is sponsored by Pinterest. Inspire your audience and grow your company on Pinterest with a free business account. Learn more at business.pinterest.com.

News stories:

The Secretive Company That Might End Privacy as We Know It

Facebook backs off plan to plaster ads all over WhatsApp

Snap founder says TikTok could dethrone Instagram

--

Follow Matt and Martin on Twitter: @MattNavarra and @MartinSFP

Join the Social Media Geekout Facebook Group or discuss the show on Twitter using the hashtag #geekoutquestions.

Geekout with Matt Navarra is a Big Revolution production.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/geekoutmattnavarra/message Support this podcast: https://podcasters.spotify.com/pod/show/geekoutmattnavarra/support