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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Annakuta, Govardhana Puja
Manage episode 448397848 series 3264923
Pure Bhakti Archive에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pure Bhakti Archive 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Probably Oct 31, 1997
Govardhana
- Srila Gurudeva is speaking mainly in English and intermittently in Hindi.
1576 에피소드
Manage episode 448397848 series 3264923
Pure Bhakti Archive에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pure Bhakti Archive 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Probably Oct 31, 1997
Govardhana
- Srila Gurudeva is speaking mainly in English and intermittently in Hindi.
1576 에피소드
All episodes
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Gaudiya Rasamrita English
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1 Reasons for Mahaprabhu's Advent, Vaidhi-Bhakti Cannot Control Krsna, Practice Before Preaching 46:47
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Feb 16, 1997 Murwillumbah, Australia -
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Gaudiya Rasamrita English
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1 Detailed Explanation of the Verse "anarpita-carim-cirat" 37:06
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Feb 6, 1997 Murwillumbah, Australia -
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Gaudiya Rasamrita English
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Jun 19, 1996 Los Angeles -
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Gaudiya Rasamrita English
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1 Gopis' Deep Emotions & Their Dialogue with Uddhava, Part 2 25:38
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May 31, 1996 UK Continued from Part 1 -
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Gaudiya Rasamrita English
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1 Gopis' Deep Emotions & Their Dialogue with Uddhava, Part 1 18:30
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May 31, 1996 UK To be continued in Part 2 -
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Gaudiya Rasamrita English
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1 Appearance Day of Srila BS Thakura Prabhupada & Disappearance of Srila Gour Govinda Svami Maharaja 22:10
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Feb 13, 2001 Singapore Note : The lecture ends abruptly -
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Gaudiya Rasamrita English
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1 Meaning of Pranam Mantra of Srila Bhaktisiddhanta Sarasvati Thakura Prabhupada 24:26
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Feb 26, 1997 Bali -
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Gaudiya Rasamrita English
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1 Appearance day of Srila Bhakti Prajnana Kesava Gosvami Maharaja 33:31
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Feb 12, 2009 Malaysia -
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Gaudiya Rasamrita English
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1 Guru Nistha of Srila Bhakti Prajnana Kesava Gosvami Maharaja 32:41
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Feb 9, 2004 Murwillumbah, Australia -
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Gaudiya Rasamrita English
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1 Glories of Srila Sarasvati Prabhupada & Srila Acarya Kesari 37:30
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Feb 26, 1997 Bali -
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Gaudiya Rasamrita English
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Feb 22, 1997 Bali Continued from Part 1 -
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Gaudiya Rasamrita English
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Feb 22, 1997 Bali To be Continued in Part 2 -
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Gaudiya Rasamrita English
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Feb 17, 2000 Malaysia Continued from Part 1 Note: Lecture starts abruptly -
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Gaudiya Rasamrita English
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Feb 17, 2000 Malaysia To be continued in Part 2 Note: Lecture starts abruptly -
Feb 15, 2000 Malaysia Note : The lecture ends abruptly
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