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Can Delta Force Beat PUBG? Is the Take-Two Mafia a Myth & How to Fix Recruiting? | MAG #5
Manage episode 509108918 series 3005070
On this episode of Game Makers, we explore three critical topics: how Delta Force's mobile revenue soared past PUBG's by 75% , why the "Take-Two Mafia" thesis is a myth centered on the wrong company , and a powerful framework for fixing your recruiting process by treating candidates like customers.
In this episode, you will learn:
MACRO: How Delta Force's monetization and LiveOps strategy led to a 6x revenue spike, and what its 97% revenue concentration in China means for Western studios.
ALPHA: Why the popular "Take-Two Mafia" thesis is flawed and how the timeline points to Peak Games, not its publisher, as the true source of a mobile gaming "mafia effect".
GAME DEV: How to apply the "Customer Journey and Touchpoints" concept from Tony Fadell's book Build to your candidates to create a recruiting process that attracts and wins 10x talent.
Episode Timestamps:
(02:20) Macro: Delta Force vs. PUBG Mobile Analysis
(11:40) Alpha: Debunking the Take-Two "Mafia Effect"
(22:30) Game Dev: Optimizing the Candidate Journey
For charts and a full transcript, subscribe to our newsletter at:
Follow Game Makers and subscribe for more insights into the business and craft of making games.
177 에피소드
Manage episode 509108918 series 3005070
On this episode of Game Makers, we explore three critical topics: how Delta Force's mobile revenue soared past PUBG's by 75% , why the "Take-Two Mafia" thesis is a myth centered on the wrong company , and a powerful framework for fixing your recruiting process by treating candidates like customers.
In this episode, you will learn:
MACRO: How Delta Force's monetization and LiveOps strategy led to a 6x revenue spike, and what its 97% revenue concentration in China means for Western studios.
ALPHA: Why the popular "Take-Two Mafia" thesis is flawed and how the timeline points to Peak Games, not its publisher, as the true source of a mobile gaming "mafia effect".
GAME DEV: How to apply the "Customer Journey and Touchpoints" concept from Tony Fadell's book Build to your candidates to create a recruiting process that attracts and wins 10x talent.
Episode Timestamps:
(02:20) Macro: Delta Force vs. PUBG Mobile Analysis
(11:40) Alpha: Debunking the Take-Two "Mafia Effect"
(22:30) Game Dev: Optimizing the Candidate Journey
For charts and a full transcript, subscribe to our newsletter at:
Follow Game Makers and subscribe for more insights into the business and craft of making games.
177 에피소드
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