Building a F2P Liveops Playbook | ft. The Games Consultant Matt Emery

GameMakers

I interview Matthew Emery aka "The Games Consultant" about what it means to build a F2P liveops "Playbook."

Listen to this Q&A between me and Matt!

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OUTLINE:

0:00 Intro

1:01 Matt's 19-Year Background & Current Business

2:24 High-Level Framework for Thinking About LiveOps: How to Survive?
7:10 How to Deal With Low KPI Metrics? ROI-First Approach

12:57 Coming Up With Improvement Initiatives

15:39 How to Gauge Initiative Impact Through Multi-Variate/Split Testing? Stat-sig or Not?

19:00 New Game Dev vs. Live Operated Games

21:50 What Should a Live-ops "Playbook" Include?

27:12 Biggest Mistakes & Learnings from Matt's Experience

30:10 Recommendations on Critical Best Practices / High ROI Areas

33:48 Why Aggressiveness is Critical in Multivariate Testing?

37:38 Final Recommendations - Need to Understand UA, Why CPI Goes Up?

👇 EPISODE LINKS:

- Matt Emery: https://www.linkedin.com/in/matthewemery/

- IAP Merchandising Playbook #1| Special Offers that Sizzle: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-1-special-offers-matthew/

- IAP Merchandising Playbook #2| Visual Hierarchy: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-2-visual-hierarchy-matthew/

- IAP Merchandising Playbook #3| MVP Store Design: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-3-mvp-store-design-matthew/?trackingId=vtcxmGEzQWK04H3PDuD2lw%3D%3D

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