Mike Edge에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mike Edge 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
Mike Edge에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mike Edge 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Gain Traction Podcast features top tire and auto repair professionals, shop owners, industry executives, and thought leaders.
Mike Edge에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mike Edge 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Gain Traction Podcast features top tire and auto repair professionals, shop owners, industry executives, and thought leaders.
Scott Bishop is the Vice President of Passenger and Light Truck Tire Sales for the independent channel at Sailun Tire Americas, which specializes in offering a diverse range of tire brands. He has a wealth of experience in the tire industry, having worked his way up through other reputable companies like Bridgestone and Falken Tire over the years. Scott developed a passion for cars early on building motors and drag racing with his father. In this episode… Scaling an automotive business requires open communication and a focus on value. What is the key to success in the tire industry? According to Scott Bishop, Vice President of Passenger and Light Truck Tire Sales for the independent channel at Salem Tire Americas, success comes from building relationships, providing value, and focusing on existing customers more than pursuing new ones. He emphasizes the importance of understanding customer needs and offering data-driven solutions to grow your business. Scott also notes the importance of open communication, even when addressing difficult issues. On this episode of Gain Traction , Mike Edge welcomes Scott to discuss his career in the tire industry, which started with his love of cars and has led him through sales, retail, and management positions. They talk about the value segment of the tire market, as well as building relationships with customers. Here’s a glimpse of what you’ll learn: [02:15] Scott Bishop details his unforgettable first encounter with Mike Edge [05:10] The challenges and joys of running a tire store [06:14] Why relationships are vital in the tire industry [15:58] The growth potential within your existing customer base [19:17] Memorable stories from Scott's adventurous tire career [25:59] Scott's favorite travel destinations and culinary experiences Resources mentioned in this episode: Scott Bishop on LinkedIn Sailun Tire Americas Bridgestone Falken Tires SEMA Mike Edge on LinkedIn Tread Partners Quotable Moments: "The quality of our product is really, really good. I would compare it to a tier two all day long." "Relationships are everything. That's why I enjoy this part of the business; there's so many people I communicate with daily that I really like." "We're not looking to sign new independent dealers. We're just looking to grow with what we have." "If you want good food, go to Louisiana. It makes my mouth water just saying the name." "People want the straight story. They don't want to go around the situation to get to it." Action Steps: Build and maintain strong relationships: By fostering genuine relationships with clients and colleagues, you can create a supportive network that helps navigate challenges and enhances your professional life. Embrace continuous learning and adaptability: Staying curious and adaptable allows you to seize new opportunities and remain competitive in a constantly evolving market. Leverage data to identify growth opportunities: Using granular data can uncover potential growth areas for existing customers, ensuring you’re meeting the needs of your clients more accurately. Approach challenges with transparency and directness: Addressing issues head-on builds trust and credibility with clients, establishing a reputation for honesty and integrity. Diversify your interests and experiences: Having diverse experiences can make you more versatile and resourceful, allowing you to tackle challenges from different angles and adapt to new situations more effectively. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Johnathon Bemis is the Lead Master Technician at VIP Tires & Service, known for its comprehensive tire and auto repair services in the New England area. Notably, Johnathon is the recipient of the prestigious 2024 AAPEX Technician of the Year Award, recognizing his exceptional skills and dedication in the industry. Johnathon's automotive journey highlights the importance of perseverance and continuous learning in adapting to the fast-evolving automotive industry. In this episode… The automotive industry is experiencing rapid technological advancements, requiring technicians to continually learn and adapt. What does it take to become a world-class technician in this field? According to Johnathon Bemis of VIP Tires & Service, becoming a world-class technician requires a supportive employer who provides a platform for success, continuing education, and a positive work culture. VIP encourages its technicians to pursue certifications, pays for training, and fosters a collaborative environment where technicians can network and share ideas. Johnathon also emphasizes the importance of using all resources available for diagnostics, including online searches, and the need to stay up-to-date on the latest technologies and techniques. On this episode of Gain Traction , Mike Edge chats with Johnathon about his career path, the importance of certifications, and rapid changes in automotive technology. They also discuss the importance of a positive work culture and what it takes to be a successful technician in the modern automotive industry. Here’s a glimpse of what you’ll learn: [03:07] Why Johnathon Bemis made an unexpected career switch at the age of 32 [04:27] How Johnathon achieved 29 ASE certifications in record time [05:54] The rapid changes in the automotive industry since 2010 [08:59] Tips on leveraging Google for faster vehicle diagnostics [13:09] How an economic downturn led Johnathon to automotive success [18:46] The supportive culture fueling VIP's employee success Resources mentioned in this episode: Johnathon Bemis VIP Tires & Service Tire Business TJ White on LinkedIn Mike Edge on LinkedIn Tread Partners Quotable Moments: "I'm not really one to seek out the limelight and be the center of attention." "This industry changes so fast. If you're not learning, you're staying behind." "Cars don't talk back." "I enjoyed working on cars in my yard, so I figured, what the hell?" "Use everything at your disposal — you're that much further ahead." Action Steps: Keep pursuing certifications and continuing education: Continuous learning is vital in the fast-evolving automotive industry, helping you stay relevant and efficient in your role. Leverage technology and online resources: Utilizing tools like Google and technician forums can save time and improve diagnostic accuracy, allowing you to address customer issues more effectively. Build a supportive network: A strong network provides knowledge sharing and emotional and professional support crucial for long-term success. Embrace change in the industry: The automotive sector is rapidly advancing with technologies like EVs and cloud integration, requiring technicians to adapt quickly to stay competitive. Nurture a positive work culture: A healthy culture leads to enhanced job satisfaction, increased productivity, lower turnover, and a more cohesive team. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
TJ White is the General Manager of Tire Source Neighborhood Car Care, a company with six locations in the Canton and Akron, Ohio area that specializes in tire and auto repair services. Under TJ's leadership, Tire Source has maintained strong community relationships and a reputation for customer loyalty, stemming from its innovative and efficient service practices. TJ grew up in Akron and has been part of the family business since he was 16, having worked his way up from changing oil and tires to his current managerial role. In this episode… Operating a tire and auto repair business with multiple locations presents an abundance of challenges and opportunities. What are some key strategies that contribute to success and growth? According to TJ White of Tire Source Neighborhood Car Care, the company has several key strategies. Tire Source focuses on being innovative and efficient, staying up-to-date with technology, and investing in training and equipment. It takes a step-by-step approach to implementing new technologies, testing them at one location before rolling them out to all locations. Transparency with employees is a priority, leading to a low turnover rate. On this episode of Gain Traction , Mike Edge welcomes TJ for a conversation about Tire Source, family history with Goodyear, business growth and strategy, and a memorable story about finding drugs in a spare tire. They also discuss the importance of efficiency and process, as well as the value of transparency and a positive work environment. Here’s a glimpse of what you’ll learn: [02:24] TJ White discusses his deep-rooted community connections and customer relationships [03:08] The White family's unwavering loyalty to Goodyear tires [08:07] Tire Source's innovative approach to staying tech-savvy [09:37] The strategic, step-by-step business improvement process used by Tire Source [11:29] How Tire Source's employee turnover stays low [13:24] TJ's philosophy: Efficiency and action drive success in business Resources mentioned in this episode: TJ White on LinkedIn Tire Source Neighborhood Car Care Logan Wilks on LinkedIn Wilks Tire & Battery Service Mike Edge on LinkedIn Tread Partners Quotable Moments: "I've never entertained anything else. I grew up wanting to go to work with my dad every day." "Efficiency is something that drives me to become efficient in every way that I do anything." "We try and make it very clear what we can offer to you, what you can offer to us." "Everything can be fine-tuned, and then once you fine-tune it, you can fine-tune it again." "I like to think of us as innovative, efficient, and always trying to stay up with the times." Action Steps: Focus on building strong community relationships: Engaging with the community and fostering trust can lead to long-term loyalty and customer retention, helping to stand out in a competitive market. Embrace technological advancements: Investing in technology improves efficiency and service quality, providing a competitive edge and meeting modern customer expectations. Implement a phased approach to new investments: This minimizes risk and allows for adjustments based on real-world feedback, managing resources and reducing potential waste. Prioritize transparency in employment practices: By clearly communicating expectations and company values, businesses can foster a positive work environment and improve employee satisfaction. Commit to continuous improvement: Address inefficiencies and seize opportunities for growth and development. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Cory Brown is the Owner of Cory's Point S Tire in Rapid City, South Dakota. Under Cory's leadership, the business has expanded to two locations, employing 35-40 staff members. Outside of business hours, Cory characterizes himself as an adrenaline junkie who enjoys car racing, snowboarding, motocross, and mountain climbing. In this episode… As any industry veteran can attest, the automotive field is an immensely competitive one. What makes a business thrive in a competitive sector, and how do leaders overcome the challenges posed by rapid growth and changing market dynamics? Cory Brown of Cory’s Point S Tire shares how he tackled these challenges head-on through a combination of grit, dedication, and strategic alliances. Raised in South Dakota, Cory took an unconventional path to success by embracing opportunities to learn and lead from a young age. His story unfolds with trials, triumphs, and the pivotal moment he joined Point S, a cooperative network that transformed his business landscape. Cory’s passion for cars and commitment to excellence, coupled with the support of a like-minded community, helped him build a business that stands out. Cory reveals how the Point S network not only provided tangible business benefits, but fostered a sense of camaraderie and shared purpose. In this episode of Gain Traction , Mike Edge welcomes Cory Brown to chat about the journey from an independent tire shop owner to a respected member of the Point S network. They delve into the intricacies of growing a family business in the tire industry and provide valuable insights into the power of building relationships, relentless work ethic, and leveraging the support of a cooperative network to achieve business goals. Here’s a glimpse of what you’ll learn: [02:00] How Cory Brown's three sons keep him on his toes [02:29] Family dynamics and their role in toughness [03:14] Why Cory never backs down in arm wrestling [08:20] The benefits of attending Point S Tire Conference [09:08] Cory discusses his leap from sales to store management [10:38] The secrets behind Cory's successful store leadership [11:27] What made Cory skeptical about joining Point S? [19:08] How Cory balances family and adrenaline-fueled hobbies Resources mentioned in this episode: Cory Brown Cory's Point S Tire Custer State Park Crazy Horse Mount Rushmore Mike Edge on LinkedIn Tread Partners Quotable Moments: "Even though it's home, the Black Hills is one of my favorite places." "I have one button, and it's on. I don't really know how to play very well." "I was the youngest guy in the shop, which was so weird." "You gotta maintain that mental top position." "I think my favorite part is seeing the inter-family relationships." Action Steps: Foster open communication within the team: Building a culture of open communication encourages sharing of ideas and concerns, which can lead to innovative solutions. Embrace a collaborative environment: Fostering camaraderie within the workplace allows individuals to learn from one another and share different perspectives. Inspire a strong work ethic: Demonstrating commitment and diligence can motivate the rest of the team to follow suit. Leverage mentorship opportunities: Seeking guidance from more experienced individuals can provide valuable insights and help avoid common pitfalls. Prioritize work-life balance: Engaging in fulfilling activities outside of work can improve overall well-being and job satisfaction. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Ryan Thueson is the Owner of Clair and Dee's Tire, a family-owned business in Rexburg, Idaho, specializing in tire services and auto repair as part of the Point S network. Clair and Dee's Tire has expanded from a single store to five locations in the past three years, showcasing its growth and dedication to customer service. Ryan, representing the third generation of ownership during the store’s 61-year history, continues to uphold the family legacy while embracing modern business strategies and multi-store ownership. In this episode… What does it take to maintain a successful family business for over six decades? Is it sheer determination, adaptability to changing markets, or perhaps the power of seizing unexpected opportunities? Ryan Thueson, of Clair and Dee's Tire, shares how his family, through adaptability and seizing the right opportunities, has maintained Clair and Dee's Tire for 61 years in Rexburg, Idaho. Originating from a humble potato farming background, Ryan's father, Clair, pivoted to the tire business after recognizing an entrepreneurial opportunity. This decision led to a family legacy that now spans five locations and three generations. Ryan discusses the importance of family involvement from a young age, the value of multi-store ownership, and how the family business has evolved and expanded significantly in recent years. In this episode of Gain Traction, Mike Edge chats with Ryan about the enduring success of a family business. They explore the dynamics of maintaining and growing a multi-generational enterprise, and discuss strategic decisions and the integration of the Point S brand, which allowed Ryan and his family to expand their market reach without sacrificing their local identity. Ryan delves into the nuances of balancing tradition with modernization and the significance of family ties in business operations. Here’s a glimpse of what you’ll learn: [01:06] The enduring legacy of a 61-year family business [02:28] How Idaho farming shaped a tire industry leader [03:01] The entrepreneurial leap that changed the Thueson family [09:20] What are the benefits of Point S membership? [12:17] How brand identity elevates independent tire dealers [16:05] Why joining Point S enhances buying power [21:25] Wise real-world customer relationship mottos Resources mentioned in this episode: Ryan Thueson on LinkedIn Clair and Dee’s Point S Tire Mike Edge on LinkedIn Tread Partners Quotable Moments: "Opportunities come your way, and you’d better take advantage of them." "If you're buying tires in southeast Idaho, you're buying from one of my family members." "Join something. Give us a name, a presence." "You can be a single store owner and buy someone who has 500 stores." "The ground is fertile in the owner's shadow." Action Steps: Diversify your skills and roles: Learning to adapt to different roles within a business is crucial in a family-owned setting. Embrace growth and expansion opportunities: Ensure business longevity and accommodate family members who may want to join the business. Leverage co-op memberships: Joining a co-op like Point S can provide buying power and a national brand presence while maintaining local identity. Foster a culture of learning and mentorship: Starting from a young age and involving family members in various roles can foster a deep understanding of the business. Build strong industry relationships: Attending annual conferences and engaging with other members creates a supportive network within the industry. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Jim Richards is the National Co-op Recruitment Manager at Point S, travelling extensively throughout the US to meet with independent tire dealers with the goal of educating them on the benefits of joining Point S — increased buying power and support from a national network. Mickie Segotta is the Owner of Point S American Tire in Gallup, New Mexico. Mickie took over the business from her stepfather, who passed away in 2021 — honoring her stepfather’s legacy by running the business with the same dedication and commitment to her employees. Kolby and Tia Clay are the Co-owners of Junction City Point S Tire and Auto Service in Junction City, Oregon. Although Kolby is a first-generation tire store owner, he purchased the facility from a family friend who had operated a tire store for 50 years, leading him to feel like a fourth-generation owner. Brandon Haltiwanger is the Owner of Forrest’s Tire Service and Point S in Johnston, South Carolina. Brandon has a diversified background in the construction industry, including expertise in project management, budgeting, and contract negotiation. Ed Tuck is the Owner of TNT Tire Point S Auto Service in Tacoma, Washington. Ed's father joined Point S in 1984, making their family one of the earliest members of the cooperative. He has been involved in the tire industry since he was 12 years old. Tony O’Billovich leads in-house consulting for the Master Shop Program at Point S, where he coaches independent Point S members. Tony believes in a “win together” mentality and stresses the importance of employee growth to achieve success for everyone. Jeremy Smith is a second-generation business owner and operator of two Wasatch Tire and Service Point S locations in Utah, as well as six Steve’s Automotive Specialist shops. Jeremy believes in the value of local businesses and building relationships with customers. David Priddy owns David's Discount Tire in Haskell, Oklahoma and has been a member of Point S for almost ten years. He values the buying power, marketing, and family-like relationships that the Point S organization offers. Jeff Tucker is the Chairman of Point S and CEO of Triple T Tire in Western Tennessee. He hopes to grow the Point S revenue base to 500 stores in all 50 states, building value for independent dealers looking for a franchise. Joe Moore is the Vice President of Purchasing for Point S. He manages the relationships with vendor partners, working to bring good buying prices and programs to the members. Joe also works to create avenues for members to promote their products through the organization. In this episode… The tire industry can be a challenging landscape for independent dealers, with many facing the pressures of larger corporations and acquisitions. What benefits can a co-op organization like Point S provide to these independent businesses? According to Jim Richards, Mickie Segotta, Kolby and Tia Clay, Brandon Haltiwanger, Ed Tuck, Tony O'Billovich, Jeremy Smith, David Priddy, Jeff Tucker, and Joe Moore — attendees of this year’s Point S Tire Conference — Point S offers independent tire and service dealers the opportunity to join a group that provides them with the buying power of a large organization while still maintaining their independence. Members benefit from networking opportunities with like-minded people, access to marketing and point-of-sale materials, better warranties for customers, and a supportive family-like environment. The organization also provides in-house coaching and vendor relationships, fostering a sense of community and shared success. On this episode of Gain Traction , join host Mike Edge at the Point S Tire Conference, where he speaks with Jim, Mickie, Kolby, Tia, Brandon, Ed, Tony, Jeremy, David, Jeff, and Joe about how Point S provides a family environment, purchasing power, and coaching for independent tire dealers — all while fostering a sense of community and shared success among members. Here’s a glimpse of what you’ll learn: [02:19] The power of numbers for independent tire dealers [03:21] Why joining a tire cooperative network is beneficial [12:28] How Point S helps independent tire dealers thrive [17:08] Insights from in-house consulting for tire shops [19:14] How Point S supports growth and success for members [23:12] Why Point S feels like a family to members Resources mentioned in this episode: Jim Richards on LinkedIn Brandon Haltiwanger on LinkedIn Ed Tuck on LinkedIn Jeff Tucker on LinkedIn Joe Moore on LinkedIn Point S Tire Triple T Tire Forrest’s Tire Service Mike Edge on LinkedIn Tread Partners Quotable Moments: "There's power in numbers. When we come in, we're basically telling them, ‘you're not alone, join the group’." - Jim Richards "I promised to take care of them and I promised to keep it going. Those guys — they are the reason I can sleep at night." - Mickie Segotta “You cannot do it on your own unless you have some kind of help.” - Kolby Clay "It helps the independent tire dealer not be so much alone anymore." - Brandon Haltiwanger "We're like one big family that really looks after each other and wants to help each other out." - Ed Tuck Action Steps: Expand your network: Engage with industry conferences and events to connect with peers and thought leaders. Leverage cooperative buying power: Consider joining a cooperative or buying group to increase your purchasing power without losing your independence. Foster a family-oriented workplace: Cultivate a supportive, family-like environment within your team to enhance job satisfaction and loyalty. Utilize in-house consulting services: Take advantage of in-house consulting programs to improve your business operations. Build long-term vendor relationships: Invest in building long-term relationships with vendors to ensure reliability and consistency in your supply chain. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Dustin Dobbs is the President of Dobbs Tire & Auto Centers, a family-owned business headquartered in St. Louis. Under his leadership, Dobbs Tire & Auto Centers has expanded to over 50 locations across Missouri, Illinois, and Texas. Dustin was immersed in the family business from a young age, instilling in him a strong work ethic and commitment to the company’s culture and values. He believes in empowering employees rather than micromanaging them. Hunt Demarest is a Senior Accountant at Paar, Melis & Associates, an accounting and tax firm specializing in automotive repair shops. He believes that accounting should always be made easy to understand for business owners. Hunt also hosts the Business by the Numbers podcast, where he shares financial advice and accounting insights. Walter Lybeck is the CEO of Point S Tire and Auto Service, a member-owned cooperative with hundreds of independent tire dealers across the country. He believes in building relationships and camaraderie among employees. Walter stresses the importance of saying "yes" to opportunities, even when hesitant, and turning those opportunities into successes. Steven Fafel is co-founder of AutoOps, an online scheduling tool that integrates with most shop management systems. Steven believes that all marketing efforts in a shop should include the option for online scheduling. He also believes that good customer service is key to customer retention, even more than online scheduling. Ron Dolan is the President of Sailun Tire North America. He believes the key to success in sales is connecting with people, telling the truth, and treating them the way you want to be treated. Ron worked his way up in the industry by proving himself as a salesman, earning the trust of his customers with honesty — even turning down sales if he didn't believe in a product. In this episode… The tire and auto repair industry is a competitive market where businesses are constantly looking for ways to stand out and attract customers. How can shops build a loyal customer base and achieve long-term success in such a demanding industry? According to Dustin Dobbs of Dobbs Tire & Auto Centers, Hunt Demarest of Paar, Melis & Associates, Walter Lybeck of Point S Tire, Steven Fafel of AutoOps, and Ron Dolan of Sailun Tire North America, the keys to success in the tire and auto repair industry include exceptional customer service, employee empowerment, transparent and honest sales practices, and a focus on building long-term relationships rather than just chasing quick profits. On this episode of Gain Traction , Mike Edge looks back at conversations from past episodes that featured Dustin, Hunt, Walter, Steven, and Ron. Listeners will learn how these industry leaders have achieved remarkable success in the tire and auto repair industry by focusing on company culture, customer retention strategies, the importance of online scheduling, analyzing gross profit per hour, and the power of building strong relationships with both customers and employees. Here’s a glimpse of what you’ll learn: [02:05] How employee appreciation impacts long-term business success [04:28] Effective pricing strategies based on convenience over competition [06:02] The benefits of relationship-oriented business purchases over price-focused ones [07:33] How deep customer relationships can be created from going above and beyond [09:46] The role of after-hours touchpoints in converting and retaining customers [10:36] How offering scheduling flexibility enhances customer experience and loyalty [11:58] The power of transparency and honesty in B2B sales for lasting partnerships [14:28] Why nurturing B2B relationships provides enduring sales success Resources mentioned in this episode: Dustin Dobbs Dobbs Tire & Auto Centers Hunt Demarest on LinkedIn Paar, Melis & Associates Walter Lybeck on LinkedIn Point S Tire Steven Fafel on LinkedIn AutoOps Ron Dolan on LinkedIn Sailun Tire North America Mike Edge on LinkedIn Tread Partners Quotable Moments: “You have to empower your people. You have to let them know that you were supporting them.” - Dustin Dobbs “Margins are back up because they'll be upfront with the customer. Hey, you know what? It's here. It needs tires. We can put it on there. No, I'm not going to kill you on the price, but you also aren't looking for cut-rate prices.” - Hunt Demarest “When everyone's in it for the group, and they're not in it for the self, then it creates a much deeper fabric.” - Walter Lybeck “Every single piece of marketing that you do should at least provide the option for a customer to schedule online.” - Steven Fafel “When you're in B2B sales — I've always been in long-term relationships. I've had relationships with people for 20 years. So it's a long game, where other types of sales, it's about closing very quickly.” - Ron Dolan Action Steps: Empower your employees: Encouraging employee autonomy fosters a culture of innovation and professional growth. Maintain core company traditions: Maintaining traditions boosts employee morale and strengthens corporate culture. Prioritize relationship building over price: Building strong customer relationships leads to loyalty and repeat business, overshadowing the lure of competitive pricing. Leverage online tools for customer convenience: Offering online scheduling and other convenient digital interactions meets modern customer expectations. Practice honest and transparent salesmanship: Honesty plays a key role in long-term partnerships and trust-building within B2B relationships. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Linda Gray is Co-founder of Mastertech.ai, an innovative company that is leveraging the power of artificial intelligence to transform the auto repair industry. Linda brings a wealth of experience from her time at Microsoft, where she was a principal engineer and led teams on major products like Outlook, Teams, and Xbox Live. Now, Linda is applying her expertise to create cutting-edge solutions that empower auto repair shops and technicians. In this episode… The auto repair industry is facing a growing challenge with the ever-increasing complexity of modern vehicles. How can shops keep up with the latest technology and ensure their technicians have the knowledge and tools to effectively diagnose and repair these sophisticated machines? According to Linda Gray of Mastertech.ai, artificial intelligence could play a crucial role in addressing these challenges. Mastertech.ai's innovative software analyzes a shop's historical repair orders, leveraging AI to identify patterns and trends. This data-driven approach empowers technicians to quickly pinpoint the most likely causes of vehicle issues, streamlining the diagnostic process and reducing repair times. On this episode of Gain Traction , Mike Edge welcomes Linda to discuss the revolutionary impact of AI on the auto repair industry. Linda highlights how MasterTech.ai empowers shops to enhance efficiency, accuracy, and profitability by harnessing the power of shop-specific data and AI-driven insights. The conversation delves into the software's capability to enhance shop productivity, reduce repair times, and improve accuracy — ultimately increasing profit margins. Here’s a glimpse of what you’ll learn: [08:05] Why the increasing complexity of vehicles demands new solutions for technicians [08:55] The impact of AI on the future of auto repair [11:25] How Mastertech.ai helps technicians work faster and more accurately, potentially increasing their earnings [11:52] How Mastertech.ai can help shops improve their margins [13:00] The benefits of using shop-specific data to improve diagnostic accuracy and efficiency [13:55] Why Mastertech.ai is a valuable tool for both experienced and newer technicians [14:44] How Mastertech.ai creates a centralized knowledge base for shops, capturing the expertise of their best technicians [17:07] The potential for AI to empower auto repair shops to thrive in a rapidly evolving industry Resources mentioned in this episode: Linda Gray on LinkedIn Mastertech.ai GeoCities Mike Edge on LinkedIn Tread Partners Quotable Moments: "The more you chase success, the more you might miss it. Focus on creating value and success comes as a side effect." "AI doesn't just expand a technician's memory; it equips them with a collective experience that levels the playing field." "You're essentially immortalizing your best master technician's knowledge within your shop through AI." "When vehicles are becoming increasingly more complex, AI steps in to make repairs simpler and more efficient." "Success comes as a side effect when you do something you truly love and believe in." Action Steps: Leverage AI tools for efficiency: AI-driven solutions help technicians access a vast database of vehicle information and previous repair records, overcoming the challenge of increasing vehicle complexity. Utilize historical data for improved decision-making: Regularly analyze your shop's historical repair data to identify recurring issues and effective solutions. Invest in continuous learning: Encourage technicians to stay updated with the latest automotive technologies and repair techniques through workshops and training sessions. Foster a collaborative environment: Promote a culture of knowledge sharing among technicians to pool collective expertise and solve complex repair issues. Focus on customer value and satisfaction: Prioritize creating value for customers by delivering high-quality, efficient service that meets or exceeds their expectations. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Jack Limbaugh is President of Jack's OK Tire Service, a family-owned tire service business based in Algona, Iowa. Under his leadership, the company has expanded significantly, now operating multiple locations and providing exceptional customer service to agricultural and commercial customers. Jack is passionate about college football, with a rich family history of involvement in the sport, including his sons and grandsons playing at the university level. In this episode… What does it take to transform a small-town tire service into a flourishing multi-location business? How can a commitment to community and a strong family legacy guide success over decades? According to Jack Limbaugh of Jack's OK Tire Service, his family's business, founded in 1952, expanded through strategic growth and strong community ties. Jack describes how his father's entrepreneurial spirit and innovative approach set the foundation for their success. His father empowered employees to take ownership of new locations, fostering a culture of opportunity and loyalty. Jack highlights how the business has adapted over the years, embracing technology and expanding service offerings to meet the evolving needs of their agricultural and commercial clients. On this episode of Gain Traction , Mike Edge chats with Jack about the evolution and legacy of a family-owned tire service. He offers insights into navigating growth in a small-town business. Jack shares personal anecdotes, such as his father’s participation in key historical events and strategies for expanding the business while maintaining a family-oriented approach. He discusses the challenges and rewards of running a multi-generational enterprise and the role of faith and community in driving success. Here’s a glimpse of what you’ll learn: [01:44] How a chance meeting sparked this podcast episode [02:34] The college football legacy within Jack Limbaugh’s family [06:02] Jack discusses his father's entrepreneurial spirit post-World War II [11:59] The risk Jack's father took to start his business [20:25] How Jack's family-oriented approach impacts the business [22:25] The mantra guiding Jack's company ethos every day [26:44] Why Jack was a perfect fit for the podcast Resources mentioned in this episode: Jack Limbaugh on LinkedIn Jack’s OK Tire Service Eric Crouch Tom Osborne Mike Edge on LinkedIn Tread Partners Quotable Moments: "My dad's first sales job was selling the guy into selling him the business." "After you've been through World War 2, that's nothing, right?" "Jack's Tire and Service: Our family cares for your family's tires." "We've been here. God's blessed us, and we just try to be good stewards of His blessing." "Whatever we do in word or deed, do all to the glory of God." Action Steps: Foster a family-oriented work environment: Emphasizing a family culture within your business can enhance employee loyalty and satisfaction. Adapt and evolve with industry changes: Ensure that your business remains competitive and relevant, addressing challenges like changing technology and market demands. Invest in employee growth and opportunities: Providing opportunities for employees to take ownership or grow within the company can foster a motivated and driven team. Engage actively in community and networks: Being involved in community organizations and maintaining a strong local presence can enhance your leadership presence and business credibility. Maintain resilience and optimism in leadership: This attitude helps leaders navigate difficult times and seize opportunities, fostering a forward-thinking and resilient mindset in their teams. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Joseph Pehanick is the Co-owner and incoming CEO of East Bay Tire, a family-owned independent tire distributor and commercial service provider for over 75 years. Under his leadership, East Bay Tire has expanded its reach with multiple locations in California, Arizona, and Hawaii and has been recognized for its low employee turnover rates and robust community culture. With a background in agriculture and experience working internationally in Uruguay, Joseph brings a unique perspective to the tire industry. As he prepares to take on the CEO role in January 2025, Joseph is focused on growing East Bay Tire's presence in the mining and agricultural sectors through both organic growth and acquisitions. In this episode… What does it take to sustain and grow a multi-generational family business? How does a company manage to thrive across different markets and withstand the test of time while continually expanding its operations? A tire industry veteran delves into the fascinating journey of a tire business that has achieved just that. Joseph Pehanick shares insights on how East Bay Tire has not only survived, but flourished in the competitive tire industry. He recounts his experiences growing up in the business, from working in the warehouse in his early teens to his travels and work experience in South America. Joseph delves into the company’s strategy for successfully managing its operations across various locations, including California, Hawaii, and Arizona. By focusing on niche markets like agriculture, mining, and fleet solutions, East Bay Tire’s growth demonstrates how heritage, adaptability, and strategic vision can propel a business to new heights. In this episode of Gain Traction, Mike Edge chats with Joseph Pehanick, Co-owner and incoming CEO of East Bay Tire, about sustaining and evolving a family business in the tire industry. Joseph discusses the company’s ambitious growth plans, his approach to managing employee retention, and how East Bay Tire’s innovative strategies have kept them at the forefront of the industry. Tune in for insights on entrepreneurship, the impact of family legacy, and the creation of lasting memories for employees. Here’s a glimpse of what you’ll learn: [00:18] Joseph Pehanick’s evolving role in East Bay Tire's leadership team [01:47] Joseph's early entry into the family tire business and his hands-on experience [03:31] A unique international perspective stemming from Joseph's time working in South America's tire industry [07:05] The historical ties of East Bay Tire to the Hawaiian market and Bridgestone’s origins [08:20] An interesting backstory of East Bay Tire's expansion into Hawaii and the challenge of remote market support [11:30] East Bay Tire's future under Joseph's leadership, with a focus on mining and agricultural tire distribution [13:33] Employee appreciation and retention efforts in building a successful company culture [19:13] How Joseph's personal mantra of "progress over perfection" drives continuous improvement within the business Resources mentioned in this episode: Joseph Pehanick on LinkedIn Mike Edge on LinkedIn Tread Partners East Bay Tire Co. “ Revolutionizing Tire Service With Derek Naidoo, CEO of USA GoMobile” on the Gain Traction podcast Quotable Moments: "Progress over perfection. If we just make incremental progress, we're going to get to where we want to go." "Our retention numbers and low turnover numbers are easily our proudest numbers that we would present over the last five years." "It's about effort, how much you care, and how much you put in every single day." "Giving a memory is what really matters, like when we send our team and their families to sports events." "In South America, I learned numerous life lessons that I now apply in our family business." Action Steps: Foster a culture of employee retention programs: Implementing initiatives like team outings and personalized appreciation can significantly reduce employee turnover, building a sense of community and loyalty. Encourage entrepreneurial thinking: Fostering entrepreneurial spirit in your team can lead to innovative solutions and market expansions, helping find new opportunities in competitive markets. Prioritize incremental progress: Adopting the motto "progress over perfection" can help teams focus on achievable goals and reduce burnout. Leverage historical strengths for modern growth: Businesses can identify and leverage their historical strengths to explore new growth opportunities. Enhance cultural competency through international experience: Encouraging or facilitating international experiences for team members can enhance cultural competency and open up new market opportunities. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Dave Christopher is Co-founder and Co-owner of Tread Partners, a leading digital marketing agency specializing in tire and auto repair operations with locations spanning from five to hundreds. Under his leadership, Tread Partners’ success and reputation has flourished over the past 14 years. Dave grew up immersed in the automotive industry, as his father owned a repair shop — where Dave himself became a passionate advocate for the industry’s growth and development. In this episode… The automotive repair and tire service industry faces unique challenges in fostering company culture. What role do core values play in shaping a business that thrives in this competitive space? According to Dave Christopher, who co-founded Tread Partners in 2010, core values are the foundation of a thriving company culture. He emphasizes the importance of aligning these values with daily operations, from hiring to customer interactions. By living out principles like excellence, humility, and growth, companies can create a cohesive team environment and make impactful decisions, even amid challenges. On this episode of Gain Traction , Mike Edge welcomes Dave to discuss how core values shape company culture, empower teams, and foster success in the tire and auto repair industry. Dave shares his experiences as a shop owner, insights into building strong partnerships, and the transformative power of community involvement. Mike and Dave highlight actionable steps for businesses aiming to build a culture rooted in integrity and growth. Here’s a glimpse of what you’ll learn: [02:00] How growing up in auto repair shapes careers [02:42] Why genuine industry stories resonate with listeners [05:10] The key role core values play in success [07:05] How regrets indicate personal and professional growth [08:15] Why making mistakes is crucial for learning [20:04] The importance of evolving core values with growth [22:40] How community involvement impacts business success Resources mentioned in this episode: Dave Christopher on LinkedIn Tread Partners Dustin Dobbs Dobbs Tire & Auto Centers Mike Edge on LinkedIn Quotable Moments: "Core values are crucial; they guide decisions, especially when you can't always be there to make the call." "Mistakes are beneficial. Make a mistake but learn from it, right? Don't make the same mistake twice." "Culture is as big as anything. People who get it right, get it. It's simple, but not easy." "Company values should evolve over time, just like personal values evolve as life changes." "If core values aren't genuinely followed, they crumble, and the culture becomes fake." Action Steps: Establish core values: Begin by defining the core values of your organization or personal life, such as being an excellent partner or staying humble. Live by your values daily: Ensure that core values are not just words on a wall, but are actively practiced and reflected in everyday actions. Embrace mistakes as learning opportunities: Encourage a culture where mistakes are seen as a chance to learn, not something to fear. Community involvement: Actively participate in community activities and encourage team members to do the same, whether through sponsorships or volunteering. Regularly review and adapt values: Schedule annual reviews of your core values to ensure they still align with the organization's goals and growth. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Derek Naidoo is the Founder and Owner of USA GoMobile, a company that offers convenient mobile tire, oil change, and battery services to customers at their preferred locations. Since its inception in 2018, GoMobile has expanded to 48 franchises, overcoming challenges such as the COVID-19 pandemic and supply chain issues, and establishing a significant presence in the automotive service industry. Originally from South Africa, Derek has spent over 35 years in the automotive field, specializing in engine management systems and diagnostic tools before turning to entrepreneurship. In this episode… The automotive industry is rapidly evolving to meet changing consumer demands for convenience and efficiency. How are mobile tire services transforming the way people maintain their vehicles? According to Derek Naidoo, CEO of USA GoMobile, mobile tire services are revolutionizing vehicle maintenance by bringing convenience directly to customers. The company offers on-site tire replacements, oil changes, and battery services at locations convenient for the customer, including homes, offices, golf courses, and even hotel parking lots. This approach not only saves time for individual consumers, but also caters to the growing last-mile delivery sector by servicing fleet vehicles that provide these convenient delivery services. On this episode of Gain Traction , Mike Edge welcomes Derek for a conversation about the rise of mobile tire services, the challenges of growing a franchise during the COVID-19 pandemic, and the logistics of operating a mobile tire business. They discuss the types of customers served, the design of specialized service vehicles, and the various challenges faced in different weather conditions. Derek also shares insights on franchisee profiles and the future of automotive maintenance. Here’s a glimpse of what you’ll learn: [01:41] Derek Naidoo details his 35-year journey in the automotive industry [02:47] How USA GoMobile thrived through COVID-19 challenges [04:08] The diverse demographics of GoMobile’s customer base [06:29] GoMobile's unique franchise model and operational insights [12:44] Three types of GoMobile franchisee profiles [14:31] How GoMobile partners with non-tire shops for mutual referrals [21:53] Derek explains his mantra: “Measure to manage for business success” Resources mentioned in this episode: Derek Naidoo on LinkedIn USA GoMobile Ryan Ragan on Linkedin Automotive Service and Tire Alliance Mike Edge on LinkedIn Tread Partners Quotable Moments: "I've been involved in the automotive industry pretty much my whole life, almost 35 years, focused in engine management systems design and development." "COVID was both ways. People didn't want to go to tire shops, but we couldn't get vehicles. Huge demand, yet challenging." "We're selling convenience. Society's moving towards services delivered to their homes instead of performing mundane tasks." "We need to be able to measure what we do. If you can't measure, you can't manage. What we know, we can manage." "We have three types of franchisees: tire shops, industry entrepreneurs, and investors looking to expand their reach." Action Steps: Embrace convenience as a core offering: Address the growing demand for convenience in society, making your business more appealing to customers who prefer not to spend time traveling to a shop. Develop strategic partnerships: Create beneficial partnerships with mechanical shops and non-tire-selling auto services to offer a complete customer solution. Adapt to market challenges with flexible solutions: Plan for and implement logistical strategies to overcome challenges like inventory management and technician availability. Utilize technology for operational efficiency: Implement technology solutions such as e-commerce platforms and mobile apps for scheduling and operations management. Focus on measuring and managing performance: Adopt a data-driven approach to track performance metrics and make informed decisions. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Ryan Ragan is the Executive Director of the Automotive Service & Tire Alliance, where he focuses on enhancing value to members through innovative programs and training in the tech and tire sectors. Under his leadership, ASTA aims to expand its reach with events and educational initiatives, fostering greater involvement from the tire industry in addition to its strong mechanical service foundation. Ryan's background is rich with experience in international trade associations and nonprofits, and he brings a unique blend of business acumen and passion to his role at ASTA. In this episode… The automotive industry is undergoing significant transformations, with emerging trends and challenges shaping its future. How can industry leaders adapt to these changes to ensure continued growth and success? According to Ryan Ragan, Executive Director of Automotive Service & Tire Alliance, adapting to changes in the automotive industry requires a focus on innovation and collaboration. He emphasizes the importance of creating opportunities for networking and deal-making, particularly through events that bring together decision-makers and vendors. By facilitating interactions between key players, the industry can foster partnerships that drive growth and address common challenges. On this episode of Gain Traction , Mike Edge welcomes Ryan to discuss the future of the automotive service industry. They explore topics such as the expansion of industry events, strategies for increasing vendor engagement, and efforts to integrate tire services more comprehensively. Ryan shares his vision for enhancing member benefits through educational programs and networking opportunities, aiming to strengthen community ties and support business growth within the sector. Here’s a glimpse of what you’ll learn: [01:55] The Wild West origins of Ryan Ragan's hometown [02:45] How wrestling shaped Ryan's discipline and resilience [04:36] The future of Automotive Service & Tire Alliance’s big events [05:49] Why networking with decision-makers is game-changing [06:07] How ASTA enhances business deal opportunities [11:55] The innovative educational tools ASTA provides for members [22:32] How ASTA raised $100,000 for hurricane relief efforts Resources mentioned in this episode: Ryan Ragan on LinkedIn Automotive Service & Tire Alliance Dustin Dobbs Dobbs Tire & Auto Centers Mike Edge on LinkedIn Tread Partners Quotable Moments: "Your ego is the most expensive thing you own. If you want to go broke, just keep following that ego." "I want you to be able to come there and do business. I want you to be able to close deals." "It's always the older generation, the next generation, how they view things and how they see things." "We're not going to lose our southern charm. It's still going to be very accessible, very down home." "I've seen a lot of good, I've seen a lot of bad." Action Steps: Engage in industry networking events: Attend industry-specific trade shows and networking events to meet decision-makers and potential partners. Utilize educational resources: Leverage member-exclusive educational programs and webinars to stay updated on industry best practices and innovations. Implement digital visual inspections: Adopt DVI technology to increase transparency with customers, fostering trust and enhancing customer satisfaction. Participate in community support initiatives: Get involved in industry charity events or local support efforts to strengthen community ties and improve public perception. Seek feedback and adapt to market needs: Regularly conduct surveys and hold town hall-style meetings with industry peers to understand the challenges and needs within the market. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Seth Glauberman is the President of Malco Automotive. A fourth-generation member of the family company specializing in automotive detailing products, Seth has been with Malco Automotive for 20 years. The company focuses on professional-grade products, while also venturing into products for discerning do-it-yourselfers. Jim Ring is the Owner and Partner at Ringbrothers, a company known for creating custom car parts and restoring and modifying cars. Jim and his brother began their company because they had difficulty finding high-quality, unique car parts. Their passion for cars led them from restoring cars to modifying them and eventually to creating the parts they needed. Justin Rae is the CEO and Co-founder of Cinch, a company that provides data science and automation tools for the automotive service and repair industry. Cinch's software helps shops send service reminders, predict needed services, and understand customer value. Justin has attended SEMA five times, and believes it is an important show for anyone in the automotive space. Brock Swentzel is the President of Wholesale at S&S Tire, a company celebrating its 50th anniversary. Brock comes from a family with a long history in the industry, as his grandfather started the company in 1974. S&S Tire is aiming to expand its business in the Southeast region of the United States. Mike Graber is the President and CEO of Toyo Tires. His experience spans across the industry from sales to product development. In addition to a passionate commitment to product quality and customer engagement, Mike believes genuine relationships and people play a significant role in the success of the tire industry. Sonny McDonald is Sr. National Training Manager at Toyo Tires Corp USA. He has held that position for over 22 years, after working for a decade as a sales representative for The Tire Rack. In this episode… The automotive industry is a dynamic landscape where innovation and collaboration are essential for success. How can industry leaders leverage their experiences to foster growth and adaptability in this competitive environment? According to Seth Glauberman from Malco Automotive, Jim Ring from Ringbrothers, Justin Rae from Cinch, Brock Swentzel from S&S Tire, and Mike Graber and Sonny McDonald from Toyo Tire, building strong relationships and embracing innovation are critical to thriving in the automotive sector. They emphasize the importance of networking at events like SEMA, where connections with customers, partners, and suppliers can lead to new opportunities. Additionally, they note the value of adapting to market changes through innovative products and data-driven strategies that enhance customer engagement and service. On this episode of Gain Traction , join host Mike Edge at SEMA, where he talks to Seth, Jim, Justin, Brock, Mike, and Sonny about the significance of networking and collaboration in the automotive industry. The guests share insights on innovative products, custom parts manufacturing, data-driven customer service tools, and strategies for distributor growth. Their conversations highlight how fostering relationships and embracing change can drive success in a rapidly evolving marketplace. Here’s a glimpse of what you’ll learn: [03:24] How Malco Automotive is reaching new customers [05:00] The unique innovations Ringbrothers uses to reinvent car parts [09:24] How Cinch uses data science [08:29] Why SEMA is crucial for automotive networking [15:20] The way S&S Tire celebrated its 50th anniversary [21:32] Why Toyo Tire partners with the LA Dodgers [24:07] The new products Toyo Tire is launching Resources mentioned in this episode: Seth Glauberman on LinkedIn Malco Automotive Jim Ring Ringbrothers Justin Rae on LinkedIn Cinch Brock Swentzel in Modern Tire Dealer S&S Tire Mike Graber on LinkedIn Sonny McDonald on LinkedIn Toyo Tires SEMA Mike Edge on LinkedIn Tread Partners Quotable Moments: "For us, the thing about SEMA is we can meet our customers, future customers, and really, it's about building relationships." - Seth Glauberman "SEMA is by far the best place to show off your products and vehicles; it's always been really good to us out here." - Jim Ring "Cinch is a data science and automation tool specifically designed for the automotive service repair space to help with service reminders." - Justin Rae "We're a growing company looking to continue to expand across the southeast as a distributor." - Brock Swentzel “It's an homage to all the builders that are out there that want to feature Toyo and that's what we're all about.” - Mike Graber Action Steps: Build strong relationships in the industry: Networking with current and potential customers is crucial for growth. Innovate and diversify product offerings: By continuously innovating and diversifying offerings, companies can cater to niche markets and adapt to changing consumer preferences. Leverage data and automation: Businesses can provide personalized customer experiences, improve retention, and optimize operations. Explore new opportunities for expansion: Companies can increase their market presence and capitalize on emerging trends in the industry by actively seeking expansion. Showcase products at key industry events: Engage with enthusiasts, highlight products, and strengthen brand recognition, capturing the attention of potential clients and partners. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
Roy Littlefield IV currently serves as Vice President of Government Affairs for the Tire Industry Association. He currently works on both state and federal legislation and has testified and submitted testimony on a variety of issues impacting the industry. Roy also helps to publish a variety of legislative newsletters for the Tire Industry Association. Sam Felberbaum is the President of Prinx and Fortune brand tires. He has over 20 years of experience helping companies grow and improve customer retention and revenue. He has spent the last two years in his role at Prinx Chengshan Tire and previously worked for eight years at Toyo Tires. Lance Bullock is the President of OE Wheels, 4PLAY Wheels, and Defiant Wheels. Lance has contributed to the modernization, direction, and growth of OE Wheels for over two decades. The company’s Defiant Wheel recently won a SEMA design award. Norris Marshall is Co-founder of Blueprint Engines and serves on the board for SEMA. His company manufactures crate engines for a variety of makes and models and strives to make it easier for enthusiasts to modify their vehicles. Michael Mathis is the President of Atturo Tires. Atturo had a record-breaking year, increasing brand awareness through sports sponsorships and a national TV campaign. The company is launching the Trailblade HT, a new all-weather tire, and adding 20 new sizes to their A810 performance tire. In this episode… The automotive aftermarket industry is facing challenges and opportunities as technology evolves and consumer preferences shift. How are industry leaders addressing issues like right to repair, product innovation, and market expansion? According to Roy Littlefield IV, Sam Felberbaum, Lance Bullock, Norris Marshall, and Michael Mathis, the industry is actively working on several fronts. They emphasize the importance of right to repair legislation, with efforts being made at both state and federal levels to ensure independent repair shops can access vehicle repair information. Product innovation is also a key focus, with companies developing new tire designs, wheel styles, and engine solutions to meet changing consumer demands. Additionally, these leaders highlight the significance of trade shows like SEMA for networking, showcasing new products, and building relationships with customers and partners. On this episode of Gain Traction , join host Mike Edge at SEMA, where he talks to Roy, Sam, Lance, Norris, and Michael about right to repair legislation, new product launches, the importance of face-to-face interactions at trade shows, sports marketing strategies, and the value of industry associations like SEMA. They also discuss market trends, product innovations, and strategies for growth in the automotive aftermarket industry. Here’s a glimpse of what you’ll learn: [02:20] How TIA advocates for the tire industry at SEMA [04:02] The progress of the Right to Repair Act [06:01] Prinx and Fortune's innovative strategies at SEMA [08:53] The evolution of aftermarket wheels with OE and 4Play [11:16] How BluePrint Engines easily enhances car performance [12:10] SEMA's impact on building industry relationships [14:27] Ayturo Tires' new releases and sports marketing success Resources mentioned in this episode: Roy Littlefield IV on LinkedIn Tire Industry Association Sam Felberbaum on LinkedIn Prinx Chengshan Tire Fortune Tires Lance Bullock on LinkedIn OE Wheels 4PLAY Wheels Defiant Wheels Norris Marshall on LinkedIn BluePrint Engines Michael Mathis on LinkedIn Atturo Tires SEMA Show Mike Edge on LinkedIn Tread Partners Quotable Moments: "We got as far as we ever have with a federal bill. The Repair Act had 56 bipartisan co-sponsors split right down the middle and for the first time we got it passed out of the subcommittee unanimously." - Roy Littlefield IV “We will have a new Prinx and Fortune AT2 product that will be launched in the second quarter of 2025 — we're very excited about that.” - Sam Felberbaum “We're very proud of our aftermarket line, 4PLAY Wheels, for trucks, Jeeps, and SUVs. That's our industry-defining patented products.” - Lance Bullock “We are a crate engine manufacturer and we manufacture engines that will go in GM cars, Ford cars, Chrysler cars. These are 100% new engines and most of the content is our own." - Norris Marshall "We were on some 200 different broadcasts for Major League Baseball games this year. We're getting into the NHL. We've got NBA courtside signage going right now. And then our national TV campaign has really done a lot to raise our brand awareness."- Michael Mathis Action Steps: Attend industry trade shows: Engaging in events like SEMA provides a unique opportunity to meet industry leaders and potential collaborators in one place. Enhance networking skills: Networking effectively is crucial for building relationships with customers and partners. Stay informed on legislative issues: Awareness and participation in advocacy can ensure that your business supports favorable legislation and adapts to potential regulatory changes. Leverage marketing opportunities: By exploring diverse promotional platforms, you can reach broader audiences and solidify your brand’s presence in the market. Invest in product innovation: Continuously develop and introduce new products to meet evolving market demands. Sponsor for this episode... This episode is brought to you by Tread Partners . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services , we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire , Colony Tire and Service , and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.…
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