Scaled CSMs Should Be Creating Content

Gain Grow Retain

Gain Grow Retain에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gain Grow Retain 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 8:08

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Are you using scaled CS as a universal engagement strategy? If not, you are missing out on giving your team the chance to build out their roles due to lack of bandwidth.

In building relevant and actionable content, it is important that you:

know the persona
know the product
know the market
share best practices
have a variety of content types
- webinars
- workshops
- 5-7 minute recordings
- in-product guies
- templates
- social media

The result of a strategically planned content library that is easy to access is stronger customer engagement across all segments. It also allows your team to maximize the 1:1 activities that drive the outcomes you are looking to help your customer with.

What ways are you using content to strengthen your customer engagement?

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