9. How Can Sponsored Entertainment Support Brand Purpose? Future Proof podcast

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Tech Business Marketing Kantar Oxford University Said Business School

Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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9. How can sponsored entertainment support brand purpose?

3y ago 23:45

공유

MP3•에피소드 홈

Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

As the popularity of adverts and “branded content” declines, and more people use commercial-free streaming services, there is a real opportunity for brands to get in front of audiences with “sponsored entertainment”, says Rupert Maconick, Founder and Executive Producer of Saville Productions in LA. He spoke to Jane Ostler about how brands can get excellent returns from a feature-length documentary (or “doc”), the process of creating one (and getting it in front of people), and how this approach can help brands communicate something about their values and purpose – as long as it is tackled authentically.

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

146 에피소드

#Tech #Business #Marketing #Kantar #Oxford University #Said Business School

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9. How can sponsored entertainment support brand purpose?

24 subscribers

published 3y ago

공유

MP3•에피소드 홈

Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

As the popularity of adverts and “branded content” declines, and more people use commercial-free streaming services, there is a real opportunity for brands to get in front of audiences with “sponsored entertainment”, says Rupert Maconick, Founder and Executive Producer of Saville Productions in LA. He spoke to Jane Ostler about how brands can get excellent returns from a feature-length documentary (or “doc”), the process of creating one (and getting it in front of people), and how this approach can help brands communicate something about their values and purpose – as long as it is tackled authentically.

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

146 에피소드

#Tech #Business #Marketing #Kantar #Oxford University #Said Business School

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