FoA 383: Artificial Intelligence That Adds Real Value to Farmers with Craig Ganssle

Future of Agriculture

Put AI to work on your farm: https://farmwave.io/

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FoA 237: Use Cases for Artificial Intelligence in Agriculture with Craig Ganssle of Farmwave: https://futureofagriculture.com/episode/foa-237-use-cases-for-artificial-intelligence-in-agriculture-with-craig-ganssle-of-farmwave

Today's episode features Farmwave's harvest loss system, some broader perspective on artificial intelligence in agriculture, and how to build an agtech company that adds real value to farmer customers.

Farmwave founder and CEO Craig Ganssle is my guest today. Craig first appeared on the show back in episode 237 in late 2020, where we talked a lot about Craig’s military and technology background and how he has applied it in agriculture. Today, we focus on creating real value for farmer customers, the role of artificial intelligence, and the journey of a successful agtech entrepreneur.

If you’re still a little fuzzy on what Farmwave does, the most succinct way to sum it up is to say that they’ve built an autonomous harvest loss system that uses cameras and vision based AI to detect harvest loss in real time and deliver those results in the cab in real time without ever having to stop.

Craig first discovered artificial intelligence while serving in the United States Marine Corps as an intelligence communications operator with the Joint Special Operations Command (JSOC). He was later honorably discharged in 2001 for medical reasons. Craig then spent 15 years as a senior engineer with Verizon Wireless prior to founding Farmwave.

Craig is so open about his journey and the lessons he has learned along the way, so all of you who are trying to build or operate a business in agriculture will be able to pull something valuable from this episode.