FoA 293: [Tech-Enabled Advisor Series] Trust and Technology with Cassie Misch and Jake Smoker

Future of Agriculture

Granular: www.granular.ag

Platinum Ag Services: https://platinum.ag/

We have on the show Cassie Misch who is an independent crop consultant and the owner of Platinum Ag Services located in Northwest Indiana. As part of her offerings to farmer customers, Cassie is a Certified Services Agent for the Granular Agronomy suite of services. One of those farmer customers is Jake Smoker, who also joins us on today’s show. Jake farms with his father, Greg, in LaPorte County, Indiana where they grow corn, beans, wheat, non-GMO corn, non-GMO beans, cattle, and seed corn for Corteva/Pioneer. Jake and his wife Jill were also just recognized this week with the American Farm Bureau Achievement Award, so congratulations to them.

Cassie and Jake will talk about how they have worked together to leverage technology to improve yield and efficiency on the Smoker Farm. There’s some real insights here on what’s possible when the right ag technology is fully supported by the right people.

As you may recall with this tech-enabled advisor series, I wanted to hear from different types of guests who each are using different types of technologies. In order to do that, I have sought out companies to partner with on each individual episode of this series. Today’s show was produced in partnership with Granular. Many of you listening are familiar with Granular, and you may even remember the episodes I did with them back in 2019, which were episodes 135, 136, 137, 138, and 153. They’ve been some of our most popular episodes ever, so I highly recommend re-listening to those. Granular is more than just a Farm Management tool. They deliver science and service for successful nitrogen management, especially in a year where prices have gone up so dramatically. Granular’s Certified Services Agents, people like Cassie, are an incredible resource to help farmers explore and push the needle as they try new software. Learn more about them at Granular.ag and thank you Granular for partnering with me on today’s episode.