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Tim Hammerich에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Hammerich 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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[Field Report] Corteva Research Associate Brett McArtor on SWAT MAPS

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Manage episode 406540462 series 1114634
Tim Hammerich에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Hammerich 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

SWAT MAPS: https://swatmaps.com/

Corteva Agriscience: https://www.corteva.com/

These new Field Report segments are short occasional episodes where we will hear from the people who actually use and hopefully benefit from the innovations we discuss on the show.

We’ve already been doing this through the spotlight segments that have aired at the end of about one episode every month. I’ve really enjoyed these sort of customer testimonials that are provided from our quarterly presenting sponsors.

So I’m taking what we were doing with those spotlights and creating standalone episodes with a similar concept: only now sometimes it will be associated with the sponsor, and sometimes not - just profiles of farmers and other users of agricultural innovations giving their report from the field.

In today’s case, Brett McArtor is a senior research associate at Corteva Agriscience based in Johnston, Iowa. Corteva has three major focuses: crop protection, seed, and digital which supports those other two - and that’s where Brett works. Since graduating from Iowa State, Brett has remained focused on working with farmers to perform trials and research projects on their operations. He thinks of it as farmer-led science to figure out how new products fit into their management systems and affect their bottom line. He also brings that information back to the company to help formulate or position products to better suit farmer needs.

  continue reading

464 에피소드

Artwork
icon공유
 
Manage episode 406540462 series 1114634
Tim Hammerich에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Hammerich 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

SWAT MAPS: https://swatmaps.com/

Corteva Agriscience: https://www.corteva.com/

These new Field Report segments are short occasional episodes where we will hear from the people who actually use and hopefully benefit from the innovations we discuss on the show.

We’ve already been doing this through the spotlight segments that have aired at the end of about one episode every month. I’ve really enjoyed these sort of customer testimonials that are provided from our quarterly presenting sponsors.

So I’m taking what we were doing with those spotlights and creating standalone episodes with a similar concept: only now sometimes it will be associated with the sponsor, and sometimes not - just profiles of farmers and other users of agricultural innovations giving their report from the field.

In today’s case, Brett McArtor is a senior research associate at Corteva Agriscience based in Johnston, Iowa. Corteva has three major focuses: crop protection, seed, and digital which supports those other two - and that’s where Brett works. Since graduating from Iowa State, Brett has remained focused on working with farmers to perform trials and research projects on their operations. He thinks of it as farmer-led science to figure out how new products fit into their management systems and affect their bottom line. He also brings that information back to the company to help formulate or position products to better suit farmer needs.

  continue reading

464 에피소드

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