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How to be Your CEO's BFF: From Marketer to Strategic Partner
Manage episode 497062938 series 3661497
Marc Bitanga에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marc Bitanga 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Every marketer wants influence. Respect. A voice in the room where the big decisions get made. But very few actually earn it.
In this episode, Marc Bitanga challenges the way most marketing leaders think about their role—and reveals what it really takes to be seen as a strategic partner to the CEO.
You’ll walk away asking yourself new questions. Harder questions. The kind that shift how you show up at the exec table—and how seriously you’re taken when you do.
If you’ve ever wondered why some marketers are treated like order-takers while others shape the future of the business, this one’s for you.
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