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Agency owners CAN get out of project management Ft. Galen Low, The Digital Project Manager
Manage episode 441479692 series 3579283
Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Galen Low (Co-Founder at The Digital Project Manager) helps agency owners completely transition out of project management work by leveling up their project managers and enabling them to be self-sufficient. Their training program has certified over 700 agency professionals to date, and helped alleviate 50-75% of project management costs for owners.
Their program's first goal is helping PM’s understand the full business picture of what they do and why it’s important. Second is getting rid of the notion that projects run smoothly all the time, and teaching them what to do when issues arise.
SEO is a touchy subject right now. The rise of AI and the rapidly changing Google algorithm has left this field in a state of disarray. SEO did magic for the growth of The Digital Project Manager and even the recent changes haven't affected their traffic. Galen attributes this to the fact that their SEO strategy was never about SEO - but simply about creating high value content that people actually want to read.
Tune into the full episode to learn how to transition out of operations?
HIGHLIGHTS:
0:00 Intro
2:35 Early course mistakes
8:51 Practitioner to teacher
12:17 Common operational problems
15:28 How to level up your PM’s
20:51 Winning SEO approach in 2024
Connect with Galen - https://www.linkedin.com/in/galen-low-digital-transformation-advisor/
Connect with Mikael - www.linkedin.com/in/mikaeldia/
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