Krisi Smith, Bird & Blend Tea - The ideal blend: financials & storytelling

49:04
 
공유
 

Manage episode 324264195 series 2513600
Player FM과 저희 커뮤니티의 Julia Elliott Brown 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

They now have a team of over one hundred staff, 15 retail stores and a thriving international online business. Krisi always dreamt of having a direct to consumer model and brick and mortar stores and vehemently believes it's all about building the business you truly want. Even if that means turning down lucrative wholesale deals from supermarkets like they did.

Krisi has learnt a thing or two about successful crowdfunding. During their first campaign, Bird & Blend was overfunded in just 24 hours and most recently, they raised over £1m with over 1,600 investors.

In this episode you’ll discover:

  • How building the business you actually want will give you success
  • Why you should anticipate the impact of an investment raise
  • Getting the right blend of your financials and storytelling

55 에피소드