71. The Art of Copywriting and Storytelling: Crafting Compelling Narratives with Amber Gelinas

Full of Words

In this episode of the Full of Words podcast, join Sue and CJ as they delve into the world of copywriting and storytelling with industry expert and special guest Amber Gelinas, owner of The Right Choice CA. Amber shares her inspiring journey from side gigs to founding her own copywriting company, underscoring the power of storytelling, branding, and the artistry of language in business.

They explore the human touch in copywriting, the role of curiosity in writing, and the importance of diverse literary influences. Amber candidly discusses her experience writing a book about her life and reality TV, highlighting the challenges and the invaluable support needed along the way.

Amber generously offers a free branding guide and a 30-minute discovery call to listeners.

Don't miss out on this insightful discussion that promises to ignite your creativity and elevate your writing skills. Tune in now!

A Copywriter's Guide to Exquisite Branding:

https://www.thewritechoice.ca/about/the-write-choice/free-gift

Highlights:

• (03:47) Amber's journey into copywriting over ten years.
• (05:49) The power of words and language in Amber's business.
• (08:38) The contrasts of human touch in copywriting with AI capabilities.
• (09:23) Importance of building personal relationships with clients for effective copy.
• (14:21) Amber recommends the book "In Search of April Raintree" and relates it to her personal identity.
• (16:34) CJ mentions Australia's colonial settler background.
• (16:45) Amber relates Canada's similar background.
• (17:08) Fitting into cultures.
• (18:10) Writing with old tools.
• (24:11) Amber's challenges after her reality TV stint.
• (28:33) Amber's copywriting techniques.
• (31:51) Discussion on unbelievable real-life events and storytelling.
• (34:03) Amber's free guide on branding and a discovery call.

Sue Kennedy Links:

Website: authoracademy.com.au

LinkedIn: Sue Kennedy Book Coaching Expert

Facebook: http://facebook.com/TheNo1AuthorAcademy

Twitter: thauthoracademy

Email: [e-mail]

Booking Link: https://suekennedy.as.me/complimentarysession

Healing with Art 2024 - Creativity for Self-Care Course

Catherine James Links:

Website: catherinejames.au

LinkedIn: Catherine (CJ) James

Facebook: Catherine James Creative

Instagram: @catherinejamescreative

Email: [e-mail]

Booking Link: https://catherinejames.au/contact

Amber Gelinas Links:

Website: https://www.thewritechoice.ca/
Instagram:https://www.instagram.com/amber.gelinas

Personal IG - @amber.gelinas

Business IG - @_thewritechoice_