Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
FUELcast TV is a weekly podcast & vodcast discussing topics revolved around a number of issues from the recent use of government overreach with sweeping mandates, to social media behavior, and a bit of humor sprinkled in. FUEL is an acronym for Freedom, Unity, Entertainment, and Liberty. We discuss topics through that lens.
FUELcast TV is a weekly podcast & vodcast discussing topics revolved around a number of issues from the recent use of government overreach with sweeping mandates, to social media behavior, and a bit of humor sprinkled in. FUEL is an acronym for Freedom, Unity, Entertainment, and Liberty. We discuss topics through that lens.
Discussion about free speech and Elon Musk's decision to reinstate controversial right-wing commentator Alex Jones' X account this week. Is this a good thing free speech and X? And why.
A political discussion about MIGOP state party and internal strife regarding new Chairwoman Kristina Karamo. District 2 MIGOP Committee member Bree Moegenberg joins host Ian Murphy to discuss grassroots versus establishment in the Michigan Republican Party.
Ian chats with golf promoter Tim Corser from 517 Golf who is responsible for bringing John Daly to a Pro-Am golf tournament & Cannabis festival. Tim discusses the difficulties surrounding such an undertaking.
Studio 8 Hair Lab's owner Christine Geiger from Traverse City, MI joins FUELCast TV to elaborate on the social media firestorm surrounding her viral comments about how certain members of the LGBTQ+ community should seek services elsewhere.