How Anthony Zaccaria co-founded LinkTree and revolutionised an industry

From Zero with Adam Schwab

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2+ y ago 22:29

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Instagram had a problem, and LinkTree provided a solution. But is it really that simple? How was it founded? What were the steps from dev to publish?

Anthony Zaccaria has always been embedded in the music industry. From his upbringing with his tight knit Italian family , to his time after university, til the founding of LinkTree, the Zaccaria's have absorbed the industry and understood the pain points of a complex ecosystem. After shuffling from digital marketing and then to band management, and now start ups, Anthony has experience and is a superstar in the Aussie start up economy. But staying humble, working hard and focusing on family is a part of who Anthony is, and he always finds a way to have those values present.

Adam Schwab talks to Anthony about those family values, and how they're present now - as well as how he and the LinkTree team are tackling new and unique problems in a 2022 economy.

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