A Bootstrapped SaaS Journey To 1.3 Million Users with the CEO of Upace, Rachel Koretsky
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📌Make sure to check out UPACE https://rachel-koretsky.squarespace.com/
In this episode of 'From Spaghetti to Growth,' host Seema Alexander, president of Virgent AI and co-chair DC Startup Week, explores the entrepreneurial journey of Rachel Koretsky, the CEO of UpACE and co-chair of DC Startup Week.
Rachel shares insights on how she grew her startup from zero to nearly 5 million users, discussing the challenges of being a non-technical founder, securing pilot programs, and pivoting business strategies. The episode delves into the intricacies of building a SaaS platform for community rec centers, the importance of understanding customer needs, and leveraging technology for member engagement.
In addition, the two co-chairs also have some bonus content as they discuss the growth trajectory and vision of DC Startup Week, emphasizing the significance of community and support in the entrepreneurial ecosystem --and their upcoming 9th annual conference from October 21-25 in Washington DC Metro area.
👉 In this episode
(01:19) Meet Rachel Koretsky: CEO of Upace
(02:05) Rachel's Entrepreneurial Journey
(04:07) Identifying and Solving the Initial Problem
(07:12) Challenges of a Non-Technical Founder
(09:20) Building the First Client Base
(16:24) Leveraging University Resources
(21:51) Navigating the Impact of COVID-19
(26:07) Utilizing Predictive Analytics for Growth
(29:55) Challenges of a Non-Technical Founder
(31:11) Finding the Right Technical Partner
(32:30) Trusting Your Gut in Business Decisions
(33:26) The Journey to Finding a CTO
(34:11) Empowering Female Founders
(35:24) The Importance of Community Support
(38:47) The Birth of DC Startup Week
(45:24) The Vision for DC Startup Week
(48:32) Advice for Aspiring Founders
(55:19) Conclusion and Final Thoughts
🌎Reach out to Rachel Koretsky
LinkedIN https://www.linkedin.com/in/rachelkoretsky Website https://rachel-koretsky.squarespace.com/new-index
🌎Reach out to Seema Ponda Alexander
Disruptive CEO Advisory https://www.disruptive.ceo/
Production Studio: Legacy Session
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