E027 - Marketing with Direct Mail Isn’t Dead with Travis Lee

From MD to Entrepreneur with Dr. Pranay Parikh

Direct mail is one of the most cost-effective ways to reach your customers and clients. And now, technology makes it even easier and cheaper. It is a great way to stay top of mind, nurture leads, and reach out to prospects. With direct mail campaigns, you can segment your recipients by location or interest and tailor your message to their needs. Join this conversation with Travis Lee and learn some marketing and direct mail ideas in 2022.

Travis Lee is an internationally known expert in getting direct mail delivered, opened, and read. He shares how you can use direct mail to take your marketing to the next level. As co-founder and president of 3D Mail, he generates huge returns for thousands of businesses each year that use his innovative and effective marketing strategies. His unique yet tested marketing methods have helped add millions of dollars in sales to a wide variety of businesses, from “kitchen-table-run” sole-proprietors to National and Multi-National businesses mailing millions of pieces of mail a year. His techniques and strategies move seamlessly between the business-to-business and business-to-consumer worlds and consistently provide his clients with positive returns of 200% to over 3500%.

Since 2008 he’s created some of the most successful direct mail campaigns, specifically designed to give small businesses and entrepreneurs a leg-up against the competition.

During this episode, you will learn about;
[02:01] Travis’ backstory and how he got into direct mailing
[06:51] How Travis’ partnership business with his dad came about
[10:11] Different versions of direct mail, what works and what doesn’t work
[14:01] Travis’ approach to direct mailing
[15:23] How and where to get an email list of potential customers
[18:59] Important marketing KPIs to know whether you need to pivot or not
[23:47] Travis’ advice to beginners in direct mail marketing and pitfalls to avoid
[28:54] Boomerang, among other gifts Travis’ business has sent to his clients
[29:14] The best marketing campaign for doctor entrepreneurs
[36:10] Are you doing your clients a disservice?
[38:02] Tips on how to target your google ads marketing for your specific audience
[43:46] What Travis wishes to have spent more time and resources on earlier

Notable Quotes

• Successful email marketing starts with having a list of the right audience. Without a list, you can’t mail. [15:25]
• To get a consistent flow of customers in your business, you need to have some system set up to do that. This can include marketing systems or sales systems. [17:53]
• The big three KPIs to keep watch for in your marketing campaign are; ROI, response rate, and lifetime value from your clients. [19:00]
• If you believe in the positive outcome of something that can help somebody, you are doing a great disservice by not telling them. [36:10]
• It’s not what you can get in your circle, but the who. [45:26]

Connect With Travis Lee

Website: https://3dmailresults.com/
LinkedIn: https://www.linkedin.com/in/travisalee/
Twitter: https://twitter.com/3Dtravis

Get a free ebook: https://3dmailresults.com/book

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