Ep. 212: How BLAQ Luxury Became A Multi-Million Dollar Hair Care Brand

Friends in Beauty Podcast

On this episode of the Friends in Beauty podcast I welcome Cherice Williams to the Friends in Beauty guest chair. Blaq Luxury Hair Products is an esteemed beauty brand, owned and run by the talented Cherice Williams, a Jamaican native. Headquartered in Orlando, Florida, BLAQ Luxury has a remarkable journey that stemmed from personal experiences, unwavering faith, fortunate opportunities, and calculated risks.

While trying to remedy hair loss, a symptom of her PCOS diagnosis, Cherice decided to take things into her own hands by creating a hair serum oil. Her determination to self-heal and not give up led her to grow BLAQ Luxury Hair from an at-home side hustle to a multimillion-dollar operation. Cherice has been disrupting the natural hair care category for four years now…and her products speak for themselves. The brand has an impressive 43% customer return rate, and has sold nearly 70,000 bottles of the brand’s Mega Gro Hair Serum, the tried and trusted hair growth oil, in a span of TWO days.

Cherice sat with me to discuss her health journey and the growth of BLAQ Luxury Hair.

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