Bonus Episode: #GivingTuesday 2021

Fresh Research, a NonProfit Times Podcast

The NonProfit Times에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The NonProfit Times 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago

MP4•에피소드 홈

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on April 17, 2023 22:09 (1y ago). Last successful fetch was on June 26, 2022 19:26 (2y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

#GivingTuesday in 2020 raised an estimated $2.47 billion both online and offline, which was up 25% from $1.97 billion in 2019. Almost 35 million people participated in 2020. What’s on tap for 2021?

According to Woodrow Rosenbaum, that’s up to nonprofits. “We’ve been handed an opportunity. It’s not often that you have an industry that’s had a multi-year trend that just suddenly turns positive,” the chief data officer for Giving Tuesday said in this bonus episode of the Fresh Research podcast. “Whether that becomes a positive legacy of this crisis, depends on what we do now. How we engage them now, in this absolutely critical time, is going to be the difference between preserving this shift and going back to a declining donor base.

#GivingTuesday was the single biggest day for donor acquisition in 2020, with Dec. 1 showing the highest percentage of donors acquired across all cause areas, according to Rosenbaum. Donor acquisition was up, there were more donors in the system, and multi-year trends for contractions reversed.

“There’s a really pervasive scarcity mentality in the nonprofit sector and it’s really harmful and most of all because the data do not support it. The giving economy is lot more elastic than people realize. #GivingTuesday is one example of the potential to get more and not have it cannibalize other giving,” he said. “As soon as you release yourself from this fear of competition and this scarcity mentality, it opens up all kinds of opportunities to engage and to re-engage. Donors aren’t tired of giving but that doesn’t mean they’re not tired of your message.”

Whole Whale predicts that this year’s #GivingTuesday will surpass $3 billion for the first time. Using analysis that includes trends in Google Search terms, national giving trends, and adjusted linear regression, the digital consultancy to nonprofits estimates that $3.048 billion will be raised on #GivingTuesday, which would be 27%, or $648 million, more than the 2020 total.

10 에피소드

#Business News #Government #Non-Profit #NonProfit Times