John Santaferraro and Mikael Wallstedt

Fractional CMOs & The 90-Day Win

Unlock the secrets to early success with fractional CMOs as we sit down with seasoned experts Mikhail Wallstedt and John Santaferraro. Facing resistance from skeptical CTOs or fragmented sales-led organizations? Mikhail's compelling story about aligning marketing efforts with company goals and John's actionable insights on establishing a solid value proposition will guide you through those first critical 90 days. Learn how these pros secure early wins and set the stage for long-term success.
Discover the strategic value a fractional CMO brings to your organization, and how to identify the right fit for your business. We break down the traits of different types of CMOs—whether you're looking for a strategist, storyteller, or technician—to help you make an informed decision. We also discuss the importance of letting your CMO lead and set measurable goals, emphasizing that this role is an investment in elevating your marketing capabilities rather than a quick fix.
Integrating a fractional CMO into your team can be transformative, especially if your current marketing efforts are limited or misguided. Mikhail and John favor starting with a clean slate, avoiding the pitfalls of fixing existing issues. We also delve into the dynamics of working with a newly appointed Chief Revenue Officer, underscoring the need for complementary roles between marketing and sales. Tune in for essential advice on creating a cohesive, effective marketing strategy and setting the foundation for sustained growth.

챕터

1. Fractional CMOs (00:00:00)

2. Getting the Most From Fractional CMOs (00:12:14)

3. Marketing Strategy as Fractional CMO (00:20:47)

4. Fractional CMO and Head of Sales (00:25:53)

5. Roles and Responsibilities in Business Operations (00:30:39)