Player FM 앱으로 오프라인으로 전환하세요!
SpaceX – Elon-gated branding
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on August 10, 2021 08:07 (). Last successful fetch was on April 01, 2021 15:05 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 288918321 series 2467972
SUMMARY
This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal. They analyze space exploration, marketing’s final frontier, with SpaceX and the unconventional path they’re taking in reaching the stars. From appealing to B2B and stakeholders to a seamless brand marketing tied with Elon Musk, SpaceX is using its PR to win buy-in, expand its brand, and drive innovation on the world stage.
HIGHLIGHTS
02:37 SpaceX B2B marketing: Securing buy-in from governments and taxpayers
09:54 Founder marketing: SpaceX is Elon Musk
15:41 SpaceX PR: Taking people along the ride to space
19:48 Competition and brands attach themselves to Elon Musk
24:26 Cross-promotion gold with Tesla and SpaceX
QUOTES
06:59 “There’s this fine line I think they’re treading to. It’s like, how much can we go ahead, how much can we use the Uber model and just do things versus how much should we be working with the governments? And that really does reflect in their marketing.”
15:50 “These guys have done probably one of the best PR stunts in the last few years with launching a car into space. I mean that’s something that you only see with the biggest, boldest brands in the B2C space.”
16:40 “The wider stakeholder are prepared for mistakes. They’re okay with failure because they see guys being on the fringe of the next innovation wave, rather than trailing.”
23:47 “We see how far this brand can stretch and what opportunities don’t come because it’s all about the noise and the brand and the story, and maybe not enough of a focus on the way it’s sold, the way it’s serviced, the way it aligns with their customers.”
The post SpaceX – Elon-gated branding appeared first on The marketing agency for Startup Founders and Entrepreneurs.
74 에피소드
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on August 10, 2021 08:07 (). Last successful fetch was on April 01, 2021 15:05 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 288918321 series 2467972
SUMMARY
This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal. They analyze space exploration, marketing’s final frontier, with SpaceX and the unconventional path they’re taking in reaching the stars. From appealing to B2B and stakeholders to a seamless brand marketing tied with Elon Musk, SpaceX is using its PR to win buy-in, expand its brand, and drive innovation on the world stage.
HIGHLIGHTS
02:37 SpaceX B2B marketing: Securing buy-in from governments and taxpayers
09:54 Founder marketing: SpaceX is Elon Musk
15:41 SpaceX PR: Taking people along the ride to space
19:48 Competition and brands attach themselves to Elon Musk
24:26 Cross-promotion gold with Tesla and SpaceX
QUOTES
06:59 “There’s this fine line I think they’re treading to. It’s like, how much can we go ahead, how much can we use the Uber model and just do things versus how much should we be working with the governments? And that really does reflect in their marketing.”
15:50 “These guys have done probably one of the best PR stunts in the last few years with launching a car into space. I mean that’s something that you only see with the biggest, boldest brands in the B2C space.”
16:40 “The wider stakeholder are prepared for mistakes. They’re okay with failure because they see guys being on the fringe of the next innovation wave, rather than trailing.”
23:47 “We see how far this brand can stretch and what opportunities don’t come because it’s all about the noise and the brand and the story, and maybe not enough of a focus on the way it’s sold, the way it’s serviced, the way it aligns with their customers.”
The post SpaceX – Elon-gated branding appeared first on The marketing agency for Startup Founders and Entrepreneurs.
74 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.