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Smart Passive Income: Building trust with transparency – Guest Jason Wright
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on August 10, 2021 08:07 (). Last successful fetch was on April 01, 2021 15:05 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 277547068 series 2467972
This episode of Fractal Marketing features Jason Wright, New York Times Bestselling Author and Speaker, as he discusses the branding of Smart Passive Income (SPI) by Pat Flynn.
Gerard and Jason look at Pat’s success in blogging and podcasting, as well as break down SPI’s branding elements like their website and mission statement. They also discuss the relevance of social media platforms and how effective LinkedIn and Facebook groups are for particular niches.
QUOTES
05:48 “He was really early on the podcast scene. So his podcast, you kind of scroll down the main page, 60 million-plus downloads. That alone, it’s nuts. And he’s able to drive so much traffic in all of his affiliate offers.”
12:27 “It doesn’t strike me that his site has been built for acquisition. It feels to me like it’s about conversion. In other words, if you’ve got 60 million podcast downloads, you’ve got that rate.”
12:49 “I don’t think this website anymore is designed to draw new people in. I think people he’s got, I think this is about building up his personal brand and trust.”
17:02 “Video allows people to watch and say, do I believe this person? Do I think they’re full of crap or do they seem honest? You can pick up on a lot of that through video so I think anything with video is going to remain relevant.”
23:45 “I get very little through LinkedIn so for my business it’s not a significant platform. It’s like Facebook really. It’s really a pay to play space now. It doesn’t have the reach it used to have.” —————————–
HIGHLIGHTS
03:56 Smart Passive Income: Building trust with transparency
10:57 Breaking down SPI’s branding and website
16:03 Discussing video in digital marketing
19:13 Critiquing SPI marketing strategies
22:54 LinkedIn: Is it really effective? ——————————
RESOURCES
https://www.smartpassiveincome.com
https://intentionallyinspirational.com/
https://www.facebook.com/groups/funnelbuildingforprofit
The post Smart Passive Income: Building trust with transparency – Guest Jason Wright appeared first on The marketing agency for Startup Founders and Entrepreneurs.
74 에피소드
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on August 10, 2021 08:07 (). Last successful fetch was on April 01, 2021 15:05 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 277547068 series 2467972
This episode of Fractal Marketing features Jason Wright, New York Times Bestselling Author and Speaker, as he discusses the branding of Smart Passive Income (SPI) by Pat Flynn.
Gerard and Jason look at Pat’s success in blogging and podcasting, as well as break down SPI’s branding elements like their website and mission statement. They also discuss the relevance of social media platforms and how effective LinkedIn and Facebook groups are for particular niches.
QUOTES
05:48 “He was really early on the podcast scene. So his podcast, you kind of scroll down the main page, 60 million-plus downloads. That alone, it’s nuts. And he’s able to drive so much traffic in all of his affiliate offers.”
12:27 “It doesn’t strike me that his site has been built for acquisition. It feels to me like it’s about conversion. In other words, if you’ve got 60 million podcast downloads, you’ve got that rate.”
12:49 “I don’t think this website anymore is designed to draw new people in. I think people he’s got, I think this is about building up his personal brand and trust.”
17:02 “Video allows people to watch and say, do I believe this person? Do I think they’re full of crap or do they seem honest? You can pick up on a lot of that through video so I think anything with video is going to remain relevant.”
23:45 “I get very little through LinkedIn so for my business it’s not a significant platform. It’s like Facebook really. It’s really a pay to play space now. It doesn’t have the reach it used to have.” —————————–
HIGHLIGHTS
03:56 Smart Passive Income: Building trust with transparency
10:57 Breaking down SPI’s branding and website
16:03 Discussing video in digital marketing
19:13 Critiquing SPI marketing strategies
22:54 LinkedIn: Is it really effective? ——————————
RESOURCES
https://www.smartpassiveincome.com
https://intentionallyinspirational.com/
https://www.facebook.com/groups/funnelbuildingforprofit
The post Smart Passive Income: Building trust with transparency – Guest Jason Wright appeared first on The marketing agency for Startup Founders and Entrepreneurs.
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