What Sets a Startup Apart: Low Pricing, or Real Value?

Fractal Marketing - with Gerard Doyle

Is having the lowest price really the selling point you want?

In this podcast, Gerard discusses the ways that startups can focus on creating value for their customers instead of competing on low price, which can lead to perceptions of poor quality, low profits, and a race to the bottom. By creating value through high-quality products, excellent customer service, and unique features or benefits, startups can distinguish themselves from the competition and command better market position.