AI Won't Fix a Messy Business w/ Kieran Lee

For The Daring Growth Seekers - Marketing In The AI Era

A recent MIT report found 95% of business AI projects fail to deliver any return on investment. The reason is simple: most businesses grab generic tools that look good in a demo but break under the pressure of real, complex work.

Essentially, they're trying to build on a messy foundation.

Success with AI isn't about buying the latest tool; it's about getting your house in order first.

In this episode, I'm sharing a condensed conversation with business consultant Kieran Lee, who explains why a process-first approach is the only way to join the 5% of businesses that are actually getting results.

Tune in to learn:

• The critical difference between the 95% of failing AI projects and the 5% that succeed.

• Why mapping your internal processes is the essential first step before you even think about AI.

• How to start structuring your business data so it's ready for effective automation.

• A practical framework to avoid wasting money on tech that won't deliver real value.

If you're feeling the pressure to adopt AI but want to do it smartly, this conversation provides the foundational roadmap you need.

Chapters:

01:23 The Rush to Adopt AI: Common Pitfalls01:55 Interview with Kieran Lee: Getting Your House in Order02:58 Understanding Business Processes and AI Integration06:13 The Role of Technology in Modern Consulting08:23 Automation and AI: Opportunities and Challenges11:45 Preparing for the Future: Structuring Your Business for AI