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FIR #413: AI Is Coming for Copywriters
Manage episode 424679803 series 3447469
Neville Hobson and Shel Holtz, Neville Hobson, and Shel Holtz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Neville Hobson and Shel Holtz, Neville Hobson, and Shel Holtz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We are told, “AI won’t take your job.” Instead, “Someone who knows how to use AI will take your job.”
Tell that to the scores of copywriters who have already lost their jobs to generative AI. With ChatGPT and its competitors in the frontier LLM space being used to write more than anything else, agencies and organizations are figuring out how to craft prompts that turn out decent copy. Some copywriters are figuring out how to stay relevant, though, including taking gigs improving the copy these AI tools churn out.
In this short midweek episode, Neville and Shel examine these trends and wonder what they mean for other communication jobs.
Links from this episode:
- AI took their jobs. Now they get paid to make it sound human
- Artificial Intelligence (AI) and the Future of Copywriting
- The Impact of AI on Copywriting Jobs in the Next 5 Years
- Facebook post on using an AI tool instead of a ghostwriter
- Don’t Be Naive, AI Will Take Jobs, by David Armano
- Marshall Goldsmith’s AI Bot
The next monthly, long-form episode of FIR will drop on Monday, July 29.
We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email fircomments@gmail.com.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog.
Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.
The post FIR #413: AI Is Coming for Copywriters appeared first on FIR Podcast Network.
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