Ep 33: The Coder vs The Predictor: How The Brain Drives Focus - Dr Jared Cooney Horvath, PhD, MEd

Florence Guild

Speaker Dr Jared Cooney Horvath, PhD, MEd Type Live Conversation About this conversation How do we make sense of reality and how does our brain process the world around us? The answer to these questions may not be as simple or straightforward as you think. During this Florence Guild conversation Dr. Jared Cooney Horvath will take us on trip through the brain, shedding light on the power of stories to drive our perception and focus; and how we can change them in order to beneficially guide our own (and others’) focus. The ideas explored during this session can help advertisers better grab attention, branders build stronger memories, and trainers better impact their students & clients. More About The Speaker Jared Cooney Horvath (PhD, MEd) is an expert in the field of Educational Neuroscience with a focus on human learning, memory, and attention. He has conducted research and lectured at Harvard University, Harvard Medical School, the University of Melbourne, and over 100 schools internationally. Jared has published 5 books, over 30 research articles, and his work has been featured in numerous popular publications, including The New Yorker, The Atlantic, WIRED, The Economist, and ABC’s Catalyst. He currently serves as Director of LME Global: a team dedicated to bringing the latest in brain and behavioural research to businesses and organisations. Conversation Notes - The stories we use to make sense of the world – in terms of how it works or how it functions – drive who we are and how we live. - These stories drive our perceptions, rather than the other way around. - This is the fundamental power of focus. - The concepts we use affect the coder in our brain, which affects the character in our body. - Our concepts not only affect the way we see things, but what those things mean to us. “You can literally see, feel and hear the world the way you think it should exist, not the way it actually exists” - Dr Jared Cooney Horvath, PhD, MEd Jared's Linkedin: Jared Cooney Horvath Jared's Twitter: @JCHorvath Join Us Did you enjoy the conversation? If so, make sure to subscribe! For more information on our serviced office spaces and speaker conversations in Sydney and Melbourne please click here or contact us.