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#5 Navigating Ever Changing Google Ads Ecosystem for Your Small Business - Pragmatic Tips from Norman Irion
Manage episode 429466715 series 3587007
Luke Szkudlarek에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Luke Szkudlarek 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Norman Irion is one of the Google Ads industry veterans, currently providing online marketing consulting for SMEs.
In my conversation Norman is sharing some dark secrets of Google Ads and provides tips for business owners on how to save money and improve their performance.
We're only scratching the surface here and the episode is meant to give a general overview of some of the challenges related to running Google campaigns and how's the industry changed over the years.
챕터
1. #5 Navigating Ever Changing Google Ads Ecosystem for Your Small Business - Pragmatic Tips from Norman Irion (00:00:00)
2. Love and hate relationship with Google (00:00:59)
3. Challenges of small and medium size businesses - what's changed at Google (00:03:55)
4. The dark side of Google Premier Partner Agencies (00:06:00)
5. Google Ads Optimisation Challenges (00:07:30)
6. New campaign setup - tips & tricks (00:09:05)
7. Opportunities and alternatives for advertisers, incl. video content, personal branding, YouTube and more (00:12:50)
8. Is personal branding for everyone? (00:15:20)
9. The future of Google Ads (00:16:50)
10. Thoughts on Google Gemini / AI updates (00:18:17)
11. Budget allocation of a small business - where to invest? (00:18:57)
12. Personal branding tips for SMEs (00:21:50)
13. The role of the website and typical pitfalls (00:22:42)
14. Google Ads optimisation doing it yourself or with an agency (00:25:22)
15. Website content tips (00:27:05)
25 에피소드
공유
