Design by Experimentation: How Algert Sula Builds Memorable Brands by Rejecting the Status Quo

First Person

Who is Algert Sula? He may very well be the most mysterious man in the startup space -- and that’s no easy feat, given that he’s been instrumental in creating and inspiring the visual identity of so many well-known brands in the tech space.

So, on today’s episode of First Person, I’m bringing on the International Man of Mystery himself to talk about how he helped build the visual identity behind Drift, why brands need to take more design risks, and what inspires him to zig when everyone else is zagging in the brand space today.