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FIR Book Review: Trust Me, PR is Dead by Robert Phillips
Manage episode 336261600 series 3001926
FIR Book Reviews에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 FIR Book Reviews 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision in Trust Me, PR is Dead, in which he calls for an end to the PR industry and advocates instead for a new model of public leadership (as the replacement for PR) and public value (the role of corporations which, Phillips believes, need to adopt a reinvented kind of capitalism that focuses as much on contributing to society as to their bottom lines).
Phillips came to Edelman when the agency he cofounded — Jackie Cooper PR — was acquired. While at Jackie Cooper, he was instrumental in the development of ground-breaking campaigns, including “Hello Boys” for Wonderbra.
Today he is co-founder of Jericho Chambers, which helps organizations become the kinds of organizations he believes corporations need to be — a vision he articulates in his book, which Huffington post called “Thrilling…a passionate revolution.”
FIR co-host Shel Holtz has a different perspective, which he shares in this FIR book review.
Trust Me, PR is Dead
Publisher: Unbound
Hardcover, 336 pages
Published June 18, 2015
ISBN-10: 1783520833
ISBN-13: 978-1783520831
Purchase at Amazon US (Kindle version not yet available), Amazon Canada (Kindle version not yet available), or Amazon UK (Kindle version).
The post Book Review: Trust Me, PR Is Dead by Robert Phillips appeared first on FIR Podcast Network.
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