Yaacov Martin, CEO of Jifiti, on building embedded lending programs for banks

Fintech One•On•One

When it comes to embedded lending, point of sale is really where the action is at. We have seen the explosion of BNPL volume over the last decade, but not every point-of-sale transaction is suitable for those platforms. Then we have banks, who have missed out on the credit card volume that has been lost to BNPL. Ideally, they would like to embed a lending solution into the point of sale that they control. This is where our guest today comes in.

My next guest on the Fintech One-on-One podcast is Yaacov Martin, the CEO and Co-Founder of Jifiti. Based in Israel, but doing business globally, Jifiti works with large banks to customize embedded lending solutions at the point of sale that they can control. How this technology works and what it means for the future of lending is the focus of this conversation.

In this podcast you will learn:

• The roots of Jifiti and how it began in the gifting business.
• Why IKEA encouraged them to move into lending.
• What they have created in embedded lending that is unique.
• How their technology works on the backend.
• How they work with the credit box of the lender.
• Why they chose to focus on banks in their go to market strategy.
• How they work with Citizens Bank as an example.
• The range of order sizes that they are working with today.
• What Yaacov has learned from working with large banks.
• Why the bank-fintech partnership challenges of 2024 hasn't impacted Jifiti.
• How their recently launched Tap Now Pay Later technology works.
• The beauty of working with digital wallets today.
• How they can power an installment loan through a wallet transaction.
• How they adapted their technology to work in different global markets.
• The scale that Jifiti is at today.
• His vision for the future of embedded finance.

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