Improving Financial Security for Women with Julie Rasmussen, Founder & CEO of Shebanks

Fintech Confidential

Julie is the Founder and CEO of the Women's personal financial App, Shebanks.

She shares how her experiences with Mary K. Cosmetics in Russia and the desire to make an impact drove her to build the first community of Women through financial literacy.

Three things in this episode that we dive into.

1️⃣ A Vision to Make Money Easier for Women

2️⃣ How to Close the $700M Gap

3️⃣ Girls Just Want to Have Fun!

Also, watch the entire episode on youtube.

Links:

Shebanks

Website: https://shebanks.com/

Linkedin: https://www.linkedin.com/company/shebanksapp/

Facebook: https://www.facebook.com/shebanksapp

Instagram: https://instagram.com/shebanksapp

Twitter: https://twitter.com/shebanksapp

Podcast: https://shebanks.com/shebankspodcast/

Apple App: https://apps.apple.com/us/app/she-banks/id6443781304

Android App: https://play.google.com/store/apps/details

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Time Stamps:

00:00 SheBanks | Julie Rasmussen Founder & CEO

00:45 Intro

01:42 Julie's Fintech Journey

02:53 Working with Women Micro Entrepreneurs in Russia

04:36 The Women's Financial Literacy Gap

05:59 Shebanks Mission

08:39 Girls Just Want to Have Fun!

10:55 Important Lessons Learned

14:54 Barriers to Financial Services

15:51 Opportunities to Close the Financial Services Gap

18:47 Vision to Make Money Easier

20:49 Leading with Women-Focused Solutions

24:57 MXS Session Take Aways

26:59 Better Experiences Equal Better Outcomes

28:19 Fintech Founder Advise

31:36 Working with MX

34:34 Aggregating the Buying Power of Women

35:51 How to Connect with Shebanks

This is a Production of Diamond D3, Media

ABOUT:

Julie Rasmussen: Julie Rasmussen is the Founder & CEO of She Banks, a women's fintech startup whose Mission is to Increase Financial Security for Women. An experienced Founder and CEO of multiple businesses, she started up and scaled Mary Kay's corporate operations in Russia at the age of 27 after consulting on Park Avenue in New York for Fortune 50 companies such as Johnson & Johnson, Kodak, RJR Nabisco and Chevron on their joint ventures in Russia. In five years, she built a $100 M international business with tens of thousands of independent sales contractors.

She is a seasoned entrepreneur and founded the strategic development and management consulting company, Daamar Associates, which specializes in strategic and brand audits, management team alignments, human capital development, startups and turnarounds, market and growth strategies, and private investments. She also started up the Hertz Rental Car business in Russia, later executing a management buyout and becoming Majority Owner, Chairman & CEO.

Julie holds a Master's degree in International Relations from Columbia University and obtained her MBA from The University of Oxford in Oxford, England.

Shebanks : She Banks is a financial planning app that helps women consolidate their financial accounts in one place while providing reports and analysis of their monthly income and spending. She Banks helps women make their financial dreams a reality by identifying opportunities for debt reduction, increased savings, effective investing solutions, and more.

Tedd Huff: President & Founder of Diamond D3, a professional services consulting firm focused on global payments and marketing. He is also a video podcast host and producer of Fintech Confidential and Head of Corporate Strategy at Corvia.

Over the past 24 years, he has contributed to FinTech startups as an Advisory Board Member, Co-Founder, and Chief Experience Officer, providing strategic and tactical direction for Global Payments OpenEdge, Heartland Payments, Nuvei, and TSYS, among others, focusing on growth while delivering innovation, process improvements and user experience-driven value to simplify the complexity of payments.

Diamond D3, Media: A media creation, management, and production company delivering engaging content globally