Strategic Positioning and Differentiation for Small Businesses With Lynn Rivest

Financial Clarity

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Standup Comedy "Your Host and MC"

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Mack Dryden "Dentist Visit" Bonus Show #119 7:46

7일 전7:46

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7:46

Send us a text On this very funny short Bonus Show, standup comic Mack Dryden shares his story about going to the Dentist...you'll never believe what happens...Hilarious! Look for Mack Dryden's "NEW" Dry Bar Comedy Special... Please Listen, Enjoy, and Share where you can...Thanks!! Support the show Standup Comedy Podcast Network.co www.StandupComedyPodcastNetwork.com Free APP on all Apple & Android phones....check it out, podcast, jokes, blogs, and More! For short-form standup comedy sets, listen to: "Comedy Appeteasers" , available on all platforms. New YouTube site: https://www.youtube.com/@standupcomedyyourhostandmc/videos Videos of comics live on stage from back in the day. Please Write a Review: in-depth walk-through for leaving a review. Interested in Standup Comedy? Check out my books on Amazon... "20 Questions Answered about Being a Standup Comic" "Be a Standup Comic...or just look like one"…

약 1년 전 38:32

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In this episode…

Positioning your business in a crowded marketplace can feel overwhelming. How do you ensure your message stands out and reaches the right audience?

According to Lynn Rivest, a digital strategist and business advisor, positioning is about defining your business’s unique value and ensuring it resonates with the right audience. She highlights that without clear positioning, businesses often struggle to explain their value, leading to missed opportunities and ineffective marketing. Positioning acts as a guide for all business decisions, from product offerings to marketing strategies, and helps you focus on what matters most to your ideal clients. Lynn emphasizes that strong positioning not only amplifies your message but also saves time, resources, and money by attracting the right clients and simplifying other aspects of business, like referrals and messaging.

In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Lynn Rivest, Founder of Lynn Rivest Consulting, to discuss strategic positioning and differentiation for small businesses. They explore why positioning is essential for standing out, how it amplifies business decisions, and why differentiation is critical for success. Lynn also shares insights on identifying and serving your ideal clients while implementing positioning strategies effectively.

49 에피소드

#MBA #Entrepreneur #Business #Hannah Smolinski #B2bpodcast #Businesspodcast #Financialclarity #Hannahsmolinski #Podcasting #Rise25

Strategic Positioning and Differentiation for Small Businesses With Lynn Rivest

Financial Clarity

published 약 1년 전

MP3•에피소드 홈

In this episode…

Positioning your business in a crowded marketplace can feel overwhelming. How do you ensure your message stands out and reaches the right audience?

49 에피소드

#MBA #Entrepreneur #Business #Hannah Smolinski #B2bpodcast #Businesspodcast #Financialclarity #Hannahsmolinski #Podcasting #Rise25

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Financial Clarity

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Sanjit Singh is the Fractional Chief Revenue Officer at Boltt, a company empowering B2B companies to accelerate revenue growth and establish scalable sales models. With over 12 years of experience leading teams in Fortune 500 companies, he transitioned into entrepreneurship, co-founding multiple tech startups, including LeadCrunch, which he grew to a $24 million run rate before exiting at Series B. Over the past five years, Sanjit has focused on providing fractional growth leadership, helping companies overcome revenue plateaus and achieve new levels of success. In this episode… Scaling a business is exciting, but what happens when growth slows, sales stall, and marketing efforts don’t translate into revenue? Many companies struggle to pinpoint the root cause of their stagnation, leading to wasted resources and frustration. At what point does bringing in outside expertise make the difference? According to Sanjit Singh, a seasoned revenue strategist, companies often hit a ceiling because they lack the right sales and marketing structure. He highlights that many founders rely on ad-hoc revenue strategies that may have worked early on but aren’t scalable. Without a clear growth engine, businesses waste time on ineffective tactics or experience friction between sales and marketing. Sanjit explains that a Fractional Chief Revenue Officer provides the leadership and strategy needed to align teams, optimize revenue processes, and unlock new growth opportunities. In this episode of the Financial Clarity podcast, host Hannah Smolinski speaks with Sanjit Singh, Fractional Chief Revenue Officer at Boltt, to discuss when businesses should consider hiring a CRO. They explore how to recognize the warning signs of stalled growth, the importance of choosing the right revenue model, and the impact of aligning sales and marketing. Sanjit also shares key mistakes companies make in business development and how to fix them.…

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Ben Wolf is the Founder and CEO of Wolf's Edge Integrators, a leading fractional COO firm specializing in helping businesses scale efficiently. He began his entrepreneurial journey by building operations at a healthcare startup, transforming it into the largest organization of its kind in New York State within three years. Recognized as a pioneer in fractional executive leadership, Ben authored the bestselling book Fractional Leadership: Landing Executive Talent You Thought Was Out of Reach and hosts the Win Win Podcast . In this episode… Many business owners struggle to step away from daily operations, making it difficult to focus on long-term growth. Fractional leadership offers executive-level support without the high cost of full-time hires. But how does a fractional integrator actually help a business scale? According to operations expert Ben Wolf, a fractional integrator ensures smooth execution across all functions, allowing the owner to focus on strategy instead of daily operations. Instead of hiring a full-time executive for $250,000 or more, businesses can bring in an experienced leader part-time to drive execution, align teams, and remove operational bottlenecks. Ben explains that many companies remain stuck in trial-and-error mode for years, testing different strategies without real traction; whereas a fractional integrator brings proven systems that accelerate growth. This approach helps businesses scale efficiently without the financial burden of a full-time hire. In this episode of Financial Clarity , Hannah Smolinski and Ben Wolf, Founder and CEO of Wolf's Edge Integrators, explore the benefits of fractional leadership, the challenges of hiring experienced executives, and how business owners can create a self-sustaining company. Ben shares actionable advice on building a strong leadership team, reducing operational bottlenecks, and using a 12-month rolling budget to improve financial decision-making.…

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29일 전1:07:38

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1:07:38

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Financial Clarity

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Strategic Positioning and Differentiation for Small Businesses With Lynn Rivest 38:32

6 weeks 전38:32

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38:32

Lynn Rivest is the Founder of Lynn Rivest Consulting, a firm specializing in helping small service-based business founders define profitable positioning to attract high-value clients. With over 23 years of experience in digital marketing and strategy, Lynn has worked extensively with founders to refine their messaging, improve client acquisition, and streamline their business models for maximum revenue. Her approach combines simplicity and focus, enabling businesses to gain clarity and stand out in competitive markets. In this episode… Positioning your business in a crowded marketplace can feel overwhelming. How do you ensure your message stands out and reaches the right audience? According to Lynn Rivest, a digital strategist and business advisor, positioning is about defining your business’s unique value and ensuring it resonates with the right audience. She highlights that without clear positioning, businesses often struggle to explain their value, leading to missed opportunities and ineffective marketing. Positioning acts as a guide for all business decisions, from product offerings to marketing strategies, and helps you focus on what matters most to your ideal clients. Lynn emphasizes that strong positioning not only amplifies your message but also saves time, resources, and money by attracting the right clients and simplifying other aspects of business, like referrals and messaging. In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Lynn Rivest, Founder of Lynn Rivest Consulting, to discuss strategic positioning and differentiation for small businesses. They explore why positioning is essential for standing out, how it amplifies business decisions, and why differentiation is critical for success. Lynn also shares insights on identifying and serving your ideal clients while implementing positioning strategies effectively.…

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Strategic Positioning and Differentiation for Small Businesses With Lynn Rivest