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#8 - Unlocking the European CTV Market with Sarah Lewis
Manage episode 452079560 series 3586453
Amagi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Amagi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What do rescuing a two-legged dog from Lebanon and redefining Europe's CTV landscape have in common? Everything, if you’re Sarah Lewis. On today’s episode, we chart Sarah's remarkable journey and explore the future of ad-supported streaming in Europe.
00:00 Introduction to Sarah Lewis and Her Journey
03:05 The Role of Advertising in Public Broadcasting
06:00 Nonprofit Advertising and Its Unique Challenges
09:01 Programmatic 101
11:58 The State of CTV in Europe
14:46 The Impact of Free Content on CTV Growth
17:47 Live Sports in European Streaming
23:22 Navigating Regulatory Frameworks in Europe
34:05 The Impact of AI on Advertising and Content Creation
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Send us questions and comments to [email protected]
Produced by Next Chapter Podcasts
Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com
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